Indonesia is a unique business environment. It is the largest economy in Southeast Asia, yet despite world beating growth of mobile adoption, many see it as an untapped consumer market. In this, the first Country report from the MEF Global Consumer Survey Series, supported by ooredoo, uncover the consumer habits of a truly “mobile-first” nation.
Find out how Indonesian consumers have embraced mobile content and commerce, with unique insights into behaviour patterns across areas such as mHealth, mobile education, banking, the apps economy and entertainment, and why Indonesian consumers are shown to buy more, spend more, and do more with their mobile than almost any other country surveyed, making them some of the most engaged mobile consumers in the world.
Download the report now to discover:
- What Indonesian mobile media users are doing with their phones, what they buy and how much they spend.
- Which apps are most popular and how do Indonesians prefer to pay for them.
- Whether the hype around mobile banking, mHealth and wearables is justified.
- What are the barriers to further growth.