Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a ‘Digital Telco’, a company that will be even better placed to meet the needs of its customers and capture new revenue growth.
The company has a significant presence in 24 countries and a customer base that amounts more than 315.7 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
What is ‘messaging as a service’? Will bots change consumer service forever? When will SMS 2.0 arrive? In the latest Executive Insights video supported by Mahindra Comviva, MEF discusses the future of messaging to James Lasbrey, global head of messaging at Telefonica.
It’s quite convenient to think of Facebook as the enemy of operator messaging. After all, Facebook Messenger has evaporated consumer text traffic in many markets.
Convenient, yes. But also wrong.
In the latest Executive Insights video, supported by Mahindra Comviva, MEF talks to Glyn Povah, founder and director of global product development for Smart Digits at Telefónica. He explains why Telefonica started an new business unit to explore data insights.
In the north of England, they have an expression: ‘where’s there’s muck, there’s brass’. It means you can always turn trash (muck) into money (brass).
The operator SIM is a treasure trove of information about a subscriber. Now, Telefonica is using this insight to make messaging even smarter.
MEF Minute features editor, Tim Green talked to James Lasbrey, global head of messaging at Telefónica and others about how the leading mobile operator is making use of the data that it’s sitting on for MEF’s free Future of Messaging Guide.
A mobile operator knows a lot about its customers just by analysing their behaviour on the network. Some of this is obvious – location, browsing habits and so on. But it’s been revealed that operators can even tell when people are bored. In 2015, researchers at Telefonica developed an algorithm to reveal boredom.
Enterprise SMS can deliver industry growth and critics have been too quick to write off the medium – so says James Lasbrey, Global Head of Messaging at Telefónica…
The mass adoption of smartphone technology, driven by the emergence of iOS and Android operating systems in the late 2000s, opened up a new realm of possibilities in mobile telecoms.