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Company Profile/


Smart Communications, Inc. (Smart) is the Philippines’ leading wireless services provider with 54.2 million subscribers on its GSM network as of end-2012.

A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Co. (PLDT), Smart and its subsidiaries operate a nationwide cellular network, a wireless broadband service, a satellite phone service, and mobile commerce services.

Smart has the most extensive and modern digital communications GSM network and infrastructure in the country—operating 10,509 cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations, covering all of the country’s 1,634 cities and municipalities.

Smart offers the widest array of cellular service brands designed to address the needs of different market segments. Its subsidiary Smart Broadband, Inc. (SBI) offers a wireless broadband service, Smart BRO, with over 1.73 million subscribers as of end-2012.

Smart has built a reputation for innovation, having introduced world-first wireless services, including Smart Money, Smart Load, Smart Padala, the Netphone, and Smart LTE — the world’s first multi-band LTE service. Smart also offers 3G and HSPA+ services. Its Smart Link service provides communications to the international maritime industry.


MEF Minute/

Meffys Spotlight – Smart e-Money

The 12th annual Meffys, supported by F-Secure, is open for entries and will return to London this Autumn after 2 year in the States. We’ve been asking last year’s winners  what winning a Meffy…

10 things you need to know about the Philippine mobile money market

Mobile phone penetration in the Philippines has far exceeded the population, with an estimated 107 out of 100 Filipinos owning a mobile phone at the end of 2013. And while the country has been in the mobile money space for more than a decade, the growth potential is still huge as the majority of the population still generally prefer to pay for products and services with cash. Local operator & MEF member,...