Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2013 and 159,000 employees worldwide at 30 September 2014, including 99,800 employees in France.
Present in 30 countries, the Group has a total customer base of 240 million customers worldwide at 30 September 2014, including 182 million mobile customers and 16 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.
What are the fundamental issues facing the world’s mobile operators? In the first of an exclusive new video series supported by Mahindra Comviva, MEF talked to Bruno Mettling, CEO of Orange Middle East & Africa, about digital transformation…
Are mobile operators the new ‘over the top’ players? It’s an interesting question. Everyone knows that the original ‘OTTs’ – Facebook, Google, Amazon and others – have rushed to compete with operators in messaging, content and more.
But when Orange recently declared its intention to bring societal renewal to Africa by investing in health, education and even electricity generation, isn’t this going ‘over the top’ too?
The last few weeks have seen some interesting moves around ad-blockers and Safe Harbour and raises some important questions. Both point to the need for consumer data and the fragility of that relationship in terms of developing consumer trust for a sustainable business future.
How should the industry respond?
Perhaps consumer trust in mobile is actually a disruptive element that is paving the way for a new wave of apps and services that make it a virtue or selling point?
MEF is holding its European Consumer Trust Summit. On October 20, at Level39 in London’s Canary Wharf, to discuss these and other issues with delegates from brands, regulators and consumer advocates.