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MyOrder provides innovative experiences and tools for consumers and retailers.

We are on the path to becoming the leading platform in M-Commerce, and that platform will expand distribution of MyOrder beyond the brand. While the Netherlands is our primary focus on the short term, we are also exploring opportunities to develop the platform outside the Netherlands. We seek to create additional value to the international network of Rabobank and partners.

To achieve our mission to become the leading M-Commerce platform, we are determined to build a world class organisation, that will create an outstanding product with a combination of proximity, remote, and broader retail propositions such as finance, ERP and in-store consumer engagement. The MyOrder platform is based on open API’s to facilitate white labelling and easy partner connections, and supports a variety of retail tools. We are also seeking high level, high value strategic partnerships to maximize the reach of the MyOrder platform proposition.

The ultimate goal is to serve the economic interests of our retail clients and respond effectively to the retail revolution, while at the same time exploring future business models, by providing a platform that provides a real-life innovation lab, and creates value for our clients.

The traditional retail view is that online is killing the high street retail – but this is changing. MyOrder subscribes to the strong belief that retail will merge with online, and physical locations will have a major role to play in e-commerce – brand/product experience, purchase moments, collection – while online and mobile will play an increasing role in the development of physical retail.

MEF Minute/

Industry Views: mobile money – is cash on its way out?

Last week UK Bank, Halifax, released an interesting report.  The headline statistic is that cash makes up just £18.33 of every £100 spent (18%), with digital transactions soaring over the last few years. Smartphone usage has powered the change, and mobile transactions are expected to grow from £9.7bn this year to £53.6bn by 2024. With the launch of Apple Pay and Samsung Pay, plus giant steps forward in direct operator billing...

5 minutes with… MyOrder

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Michael Dooijes, Executive Director and Head of Strategy &…