CONNECT/


Company Profile/


iProov was founded in London in 2011 to deliver usable personal identity security to the global market, based on advanced technology. We focus on delivering the twin goals of trusted security and outstanding user experience.

We’re a team of world-class university academics, cutting edge mobile and web developers, and senior executives experienced in building and running global-scale internet services.

We have won many substantial innovation grants from InnovateUK, the UK Government’s innovation agency, recognising our advanced technology and likely impact on the global market. Patents have been awarded on our unique biometric technologies and the service is at Proof of Concept stage with several global enterprises.

iProov is a member of the Identity Ecosystem Steering Group, developing standards for the US National Strategy for Trusted Identities in Cyberspace, contributes to the UK Cabinet Office OIX group and chairs the Mobile Ecosystem Forum, the global trade association of the mobile content and commerce industry.

MEF Minute/

Distraction and denial – a lesson for cyber-security

Andrew Bud, CEO of facial recognition startup iProov, draws striking parallels between a paradigm shift presently underway for the biometric cyber security community and an historic tragedy discovered on a trip to Italy.

High up in the Italian Dolomites, between the fine Baroque town of of Belluno and the chic resort of Cortina d’Ampezzo lies the incongruously anonymous and modern town of Longarone. In it, the tourist signposts all point to something called the Vajont Dam.

5 minutes with… iProov

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-founder & CEO (and Global Chairman of MEF) Andrew Bud introduces iProov.

Industry views: Should Apple unlock iPhones for the security services?

Last week the FBI requested that Apple unlock an iPhone belonging to one of the killers in the December mass shooting in San Bernardino, California.

We asked MEF members and the wider mobile community for their thoughts.

Industry views: what’s next for mobile and consumer trust?

The last few weeks have seen some interesting moves around ad-blockers and Safe Harbour and raises some important questions. Both point to the need for consumer data and the fragility of that relationship in terms of developing consumer trust for a sustainable business future.

How should the industry respond?

Perhaps consumer trust in mobile is actually a disruptive element that is paving the way for a new wave of apps and services that make it a virtue or selling point?

MEF is holding its European Consumer Trust Summit. On October 20, at Level39 in London’s Canary Wharf, to discuss these and other issues with delegates from brands, regulators and consumer advocates.