CONNECT/


Company Profile/


Hiya provides enhanced Caller ID products and services designed to make the phone experience better.

With a database of more than 600 MM mobile and landline phone numbers in the US, and over 1.5 billion unique numbers globally, Hiya leverages its expansive algorithms to identify unknown calls and texts and to monitor phone-based threats for consumers and businesses. Hiya screens more than 400 MM incoming calls per month, and has detected more than one billion robo, telemarketing and scam calls and texts to date.

Hiya is available as a consumer app on Google Android and is integrated into the phone experience for T-Mobile and Samsung Galaxy S7 users worldwide.


MEF Minute/

80 million calls in three days: the phone scammer lifecycle

Robocalls continue to plague consumers, but what does the life of a phone scammer look like? Jonathan Nelson, Product Manager in the Reputation Service Unit at Hiya shares a glimpse of the work undertaken by their state of the art unit dedicated to detecting and monitoring spam numbers.

Phone Reputation Service engines constantly evaluate phone number behaviour to sniff out spammers and scammers. The service runs in real time, observing traffic patterns and collecting reports from users provided directly or via partnerships, as well as from public sources such as the FCC Consumer Complaints database.

Is data an asset or a liability?

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

Spotlight on: Hiya

The best way to fight back against phishing is to help people to know they are being phished. So says Stanley Kim, general manager of communications experience at Hiya. He talked to MEF about the power of ‘caller ID’ to combat phone spam…

Last summer, a study revealed that email spam is at an all time low. It’s still a big problem – 49.7 per cent emails sent are junk. But that’s the lowest percentage in over a decade.

A review of robocalls and SMS spam

Big brands are not the only ones using bots, more unscrupulous parts of the industry are also using them to gain an advantage over unwary consumers. Here MEF Member and anti spam solution provider Hiya take a look at some of the more common phone bot scams…

Robots are getting pretty crafty these days, so crafty that they’ve got phone scamming down. While it’s pretty entertaining to picture an actual robot sitting on the other end of the line hoping to convince you sign up for their services, it gets old pretty quickly.