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Company Profile/

At Calldorado we break down the two main barriers to growth in the app economy.

By offering our advertising SDK to app owners free of charge, we enable them to generate revenue and put their app features into the spotlight with every call a user makes or receives. We are headquartered in Copenhagen, but we are truly global.

Our customers are anywhere an Android app is being developed. That means everywhere. By blending years of experience as app developers with strong commercial knowhow and focusing on user experience, we make apps fly. It’s all we do, and it works.

MEF Minute/

Back to the future: how voice could make operators rich again

For all the impact of text and IM, people still talk on the phone. So is there a way to make money from voice with ads? Yes, says Calldorado’s Claudia Dreier-Poepperl. And operators are best placed to cash in…

What happened to voice?

People still speak to each other on the phone. But voice revenues have been on the decline for years. According to Statista, they peaked at $720bn in 2011.

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

Most apps are zombies – developers need new ways to generate revenue

Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the…