Company Profile/

Avast Software (, the global leader in digital security products for consumers and businesses, protects over 400 million people online.

Avast offers products under the Avast and AVG brands, that protect people from threats on the internet with one of the most advanced threat detection networks in the world. Avast digital security products for Mobile, PC or Mac are top-ranked and certified by VB100, AV-Comparatives, AV-Test, OPSWAT, ICSA Labs, West Coast Labs and others.

Avast is backed by leading global private equity firms CVC Capital Partners and Summit Partners.


Global Consumer Trust Report 2016

MEF’s annual Global Consumer Trust Survey in association with AVG Technologies studies the behaviours and attitudes of over 5000 consumers in eight countries including both developed and growth markets. Its analysis identifies key market trends and helps its members better understand the mindset of the end user and, crucially, how this is likely to impact the mobile ecosystem.

MEF Global mHealth and Wearables Report 2015

Wearables act as an extension of the wearer’s body and brain. Usually acting in partnership with smartphones, they allow us to access the same digital content but without distracting us from the physical world. Analysts predict shipments will grow from 10 million in 2013 to 135 million in 2018 (CCS Insight). The rise of the wearables market is being driven in part by the growth in mobile apps designed to monitor or improve users’ health...

MEF Minute/

MEF meets the members @MWC 2016

Every year at MWC in Barcelona, we visit as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. This week meet three companies from across our diverse global membership, AVG Technologies, Mobiliya and VUMobile.

Consumer Trust in a brave new mobile world

MEF’s Senior Policy and Initiatives Advisor Simon Bates reflects on CES, and the huge array of new technologies on display and how they could impact our privacy, and the future of consumer trust. January may be the coldest month of the year, but you can always rely on CES to warm the hearts of mobile gadget freaks around the world. There were ultra-thin laptops, gesture sensors, remote controls and football-fields full of gleaming auto-tech. Oh, and smart bras and Bluetooth pregnancy kits are now a thing, apparently.

Over one third of consumers shun apps amid privacy concerns: MEF Global Consumer Trust Report 2016

MEF today unveiled the results of its Global Consumer Trust Report in association with AVG Technologies at the Consumer Electronics Show. The third annual report studies the attitudes and behaviours relating to privacy and security of over 5000 mobile media users in Brazil, China, France, Germany, India, South Africa, UK and USA.

When will our mobile data be secure?

Harvey Anderson, Chief Legal Officer at AVG Technologies takes a look at the MEF Global Consumer Trust Report 2016 released in partnership with AVG at CES and asks regarding consumers’ responsibility to secure their online data and privacy; who will step up to the challenge?

Preparing for the Social Internet of Things – AVG

Industry figures show that it took 25 years for the first 2.5 billion people to get online. And it’s predicted this number of connections will double in as little as the next five years. Here, Judith Bitterli, Chief Marketing Officer at AVG Technologies shares her thoughts from MEF Global Forum 2014 - plus check out an exclusive interview with Judith recorded in San Francisco, as she speaks with Hot Topics Exec Editor Tim Green for MEFTV....

Curb your app-etite: these 10 apps stifle your phone’s performance

We all know that excited feeling when you take your new Android phone out of the box for the first time. The possibilities seem infinite – the battery will last…

Mobile banking, the safe way – AVG

Judith Bitterli, Chief Marketing Officer at AVG Technologies explores the rising popularity of mobile banking and presents some simple rules for keeping your financial information safe, and your phone protected. More American adults now bank online than don’t. As of last year, Pew Research Institute found 51% banked online. Increasingly that means mobile banking. In it’s 2013 study, Pew found that 32% of US adults, and 35% of cell phone owners, bank using their...

Will a lack of trust eventually kill the apps market?

MEF today launched its third annual Global Consumer Trust Report in association with AVG Technologies. Analysing data from 15,000 mobile media users in 15 countries across five continents, it provides detailed insight into consumers’ behaviours and attitudes relating to mobile privacy and security - and analyses their impact on the global mobile apps and services market. Here are just a few of the standout points taken from the report and an overview...

We’ve got the devices, now we need the trust

The start of every year brings a wave of new and amazing gadgets revealed at three major tech shows; CES, MWC and SXSW. And if this year is anything to go on, very soon we will be welcoming a growing number of connected devices into our daily lives.  Judith Bitterli, Chief Marketing Officer at AVG Technologies examines how wearable technology is becoming less “geek” and more “chic” and is starting to show...