– New data economy

– Permission management
post GDPR

– Ad fraud

– Business Models

Events

Wed 23

DMEXCO @ home

September 23 - September 24
Wed 23

MAD//Fest x DMEXCO @home

September 23 - September 24
Nov 11

MAD//Fest London

November 11 @ 08:00 - November 12 @ 17:00

DCB Fraud Working Group

Mobile Ad Fraud Webinar

Resources

To view the below resources, please log in.

Latest Articles

Webinars & Panels

Interviews

  • The 3-Minute Digital Marketing Test

    The 3-Minute Digital Marketing Test

    Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.<< Read More >>
  • Consumers are 35x more likely to open mobile messages than emails

    Consumers are 35x more likely to open mobile messages than emails

    Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing the kind of high-value, real-time messaging that consumers crave.<< Read More >>

Get Involved

Mobile Advertising is one of MEF’s newest dedicated ecosystems – to get involved in shaping the Programme’s focus and agenda, get in touch now.

Programme Lead

Joanne Lacey,

MEF COO

  Contact Joanne