– New data economy

– Permission management
post GDPR

– Ad fraud

– Business Models


Wed 13

AfricaCom 2019

November 12 - November 14
Tue 26

GSMA Mobile 360 – MENA

November 26 - November 27
Dec 04

Conecta Latin America

December 4 - December 5

Mobile Ad Fraud Webinar

Industry Views: Combating Ad Fraud

Latest Articles

Webinars & Panels


  • Interview: Michael Paxman, Adjust

    Interview: Michael Paxman, Adjust

    MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in part because it is very easy to execute. But fraudsters are very rarely caught, and even if they are, regulation hasn’t yet caught up with the issue. There is often no punishment for those found to be carrying out fraud, leaving them free to move onto exploiting the next app …<< Read More >>
  • Industry views: Combating mobile Ad fraud

    Industry views: Combating mobile Ad fraud

    We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click spamming. This has significant impact on the app ecosystem.<< Read More >>

Get Involved

Mobile Advertising is one of MEF’s newest dedicated ecosystems – to get involved in shaping the Programme’s focus and agenda, get in touch now.

Programme Lead

Joanne Lacey,


  Contact Joanne