Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the best ways to counter attack…<< Read More >>

Is the ten year dominance of the app model finally breaking apart? What new opportunities lie ahead for carriers, content makers and brands? At MCW19, an expert MEF panel in association with Syntonic dived in to this huge topic… The era of the smartphone and super fast abundant data changed the way people consume content. Today, the mobile handset is truly a portable lifestyle hub.<< Read More >>

Sinch’s latest research report: Mobile Consumer Engagement 2020 highlighted that not only do consumers welcome many different kinds of personalized mobile messages from businesses, but also that they’re 35x more likely to open them than emails. Yet despite this, businesses have been slow on the uptake and are not providing the kind of high-value, real-time messaging that consumers crave.<< Read More >>

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in part because it is very easy to execute. But fraudsters are very rarely caught, and even if they are, regulation hasn’t yet caught up with the issue. There is often no punishment for those found to be carrying out fraud, leaving them free to move onto exploiting the next app …<< Read More >>