Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the best ways to counter attack…<< Read More >>

Is the ten year dominance of the app model finally breaking apart? What new opportunities lie ahead for carriers, content makers and brands? At MCW19, an expert MEF panel in association with Syntonic dived in to this huge topic… The era of the smartphone and super fast abundant data changed the way people consume content. Today, the mobile handset is truly a portable lifestyle hub.<< Read More >>

MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in part because it is very easy to execute. But fraudsters are very rarely caught, and even if they are, regulation hasn’t yet caught up with the issue. There is often no punishment for those found to be carrying out fraud, leaving them free to move onto exploiting the next app …<< Read More >>

We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click spamming. This has significant impact on the app ecosystem.<< Read More >>