Mobile and digital advertising has come to a crossroads. After 20 years of continuous growth, the industry is facing a privacy backlash. This revolt has forced a re-think. As a result, leading players are abandoning the old ‘invasive’ tools in favour of new approaches to targeting and attribution.

The impact of this re-set will be felt differently by brands, hardware platforms, AdTech firms, developers and – of course – consumers. But ultimately every stakeholder will be affected.

In this free report, we explain how the market arrived at this point, and explore the new ideas coming to the space.