Company Profile/

Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets. As of 30 September 2016, Vodafone had 470 million mobile customers and 14 million fixed broadband customers. For more information, please visit:

MEF Minute/

Mobile messaging: don’t go grey, it doesn’t pay!

A2P messaging is big business, but operators are losing revenue to non-contracted “grey” routes. Here Rob Malcolm, SVP of Corporate Development at Mblox sheds light on the intricacies of SMS routing, and explains how grey routes can end up costing businesses significantly more than legitimate services.

Happy birthday SMS: the evolution of the text message (infographic)

Today is the 23rd anniversary of the first ever text message (December third 1992) sent from a developer called Neil Papworth and received by Vodafone director, Richard Jarvis on his Orbitel 901 handset (which weighed in at a hefty 2.1 KG).

It was sent from Papworth’s computer, as mobile phones did not yet have keyboards, nor the ability to originate messages. The message was “Merry Christmas” and the rest, as they say, is history.

Smartphones in mobile-first markets: it’s complicated

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according to the operator panel convened at the MEF Global Forum for Mobile First Markets earlier this summer. The event in…