Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Engaging its audiences through television, motion pictures and digital platforms, Viacom reaches its audiences wherever they consume content.
Viacom’s leading brands include the multiplatform properties of MTV Networks, including MTV, Comedy Central, Vh1, Nickelodeon, NickJr, Comedy Central and more.
Viacom is reaches over 600 million households in 160 territories and 34 languages via 166 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties networks around the world, as well as digital assets such as Neopets, Xfire and Atom Entertainment; BET Networks; Paramount Pictures; Paramount Home Entertainment; DreamWorks; and Famous Music.
Viacom was active in mobile content right from the get-go – working with carriers to monetise brands like MTV. A lot has changed since. Brands went direct. But now Viacom is teaming up with operators again. The company’s SVP Dan Reich explained why to MEF MInute…
“Our priority is to drive value for our content partners. And there’s no doubt that our next wave of partners is the mobile operators.”