Syntonic is a platform service provider that bundles content with mobile data connectivity to enable commercial content-models for monetizing access on mobile devices.
Syntonic provides multi-carrier sponsored data, and other connected services that create new revenue opportunities for content publishers, applications developers, mobile operators, device manufacturers, system providers, and others in the mobile value chain.
As an in-network, cloud-managed service, the Syntonic Connected Services Platform supports any network application and mobile computing device without requiring any modifications to the device, application, or delivery network.
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click spamming. This has significant impact on the app ecosystem.
MEFTV speaks to Syntonic co-founders Gary Greenbaum and Rahul Agarwal about getting carriers into the app economy, and their three new carrier services they announced at this year’s Mobile World Congress.
“Mobile carriers are not participating in the ‘app-economy’, which is about twice the size of the mobile data business and growing substantially faster,” said Gary Greenbaum, Syntonic CEO. “With Syntonic’s new platform services, we can now provide carriers, content providers and advertisers with full out-of-the-box solutions to generate new revenue streams from engaged mobile subscribers.”
Sponsored data and the idea of rewarding mobile users with data for was a key theme of #MWC17 – here MEF Member, Syntonic shares a brief history of the model and how it has evolved to its present incarnation.
In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators.
The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each text message was ascribed a value, and like voice minutes, consumers understood the currency. It worked for the industry.
The world’s smartphone users don’t want bits and bytes, says Syntonic CEO Gary Greenbaum. They want music, video and games. He talked to MEF Minute about this changing consumer mindset and Syntonic’s sponsored content models.
We live in an era of exploding demand for streaming video, on-demand music and connected gaming on mobile. But one factor limits the potential of this content market: the cost of data. Consumers are either concerned at the cost or they don’t understand data at all. After all, how many megabytes are there in 10 minutes of YouTube?
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gary Greenbaum introduces the leader in sponsored data Syntonic.
Syntonic provides consumers a way to access mobile content without worrying about how much data they are consuming. Our application, Freeway by Syntonic, can be downloaded on the Google Play Store and App Store. It’s been deployed in several geographies including the U.S., India, and Indonesia.
2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.
Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.
But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…