Company Profile/

Pellon de Lima was built up to meet the contemporary technology innovation and development challenges, pursuing synergy between the practice of law applied to the most current needs of its clients.

Through a multidisciplinary team, with a vast knowledge of the traditional law and immerse in the studies of new technologies, we are focused on learning with societies evolution, thinking about the solutions for the most diverse problems and always seeking to be updated and in line with the best legal and business practices.

Our focus is to deliver an outstanding legal service in a most practical and efficient way, working closely with our clients’ needs, in order to understand their demands and propose successful strategies.

MEF Minute/

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules.

After the discussions held on the Data Privacy in LatAm Workshop that MEF promoted last month, it became clear that the online industry is evolving with more respect towards privacy, electing such value as a strategy asset that can differentiate business and who wins or not the digital customer of the twenty first century.

Self Regulating the Brazilian VAS Environment

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.

Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.

The WhatsApp nation

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

Mobile privacy and data protection in Brazil

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral e Salvia Advogados, here explores the latest developments in the arena of digital privacy in Brazil, taking an in-depth look at the sweeping legal and regulatory changes coming into force as 180 million internet users become increasingly aware of the value of their personal data and those who might seek to exploit it.