Company Profile/

Pellon de Lima was built up to meet the contemporary technology innovation and development challenges, pursuing synergy between the practice of law applied to the most current needs of its clients.

Through a multidisciplinary team, with a vast knowledge of the traditional law and immerse in the studies of new technologies, we are focused on learning with societies evolution, thinking about the solutions for the most diverse problems and always seeking to be updated and in line with the best legal and business practices.

Our focus is to deliver an outstanding legal service in a most practical and efficient way, working closely with our clients’ needs, in order to understand their demands and propose successful strategies.

MEF Minute/

Webinar: Discussing SIM Farms and the data breach risk

MEF’s Future of Messaging Programme recently published a new whitepaper to raise awareness of the data protection risk for businesses when using SIM Farms.

It looks at the data protection obligations and liabilities for all stakeholders in the messaging value chain and demonstrates how possible data protection legislation breaches which are liable to hefty fines can mean ‘cheap’ messages can quickly become very expensive.

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity.

However, use of unauthorised routes such as SIM Farms undermines trust in business messaging and programme members have developed a new whitepaper to raise awareness of the data protection risk for businesses when using SIM Farms.

The Evolution Of Internet Legislation In Brazil

The Brazilian parliament is  on the final stages of the vote for the effectiveness of the Brazil Data Privacy law and at the same time discussing a new bill of law to regulate social media and marketplaces to avoid a wave of fake news to impact on the next Brazilian...

Artificial Intelligence – a changing regulatory landscape

Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares insights from a recent webinar where Artificial Intelligence experts discussed the changing regulatory landscape around AI and what governments and regulators need to do to keep ahead, or even to keep up, with the technology. During such extraordinary times in the midst of a pandemic, consumers have accelerated their digital lives, eagerly adopting digital tools as never before, allowing us to survive

Understanding the role of AI in the future of mobile tech

Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares insights into the role of artificial intelligence in the evolution of mobile technology, based on discussions held in Barcelona earlier this year for the unMWC event, where the debate explored the legal and moral implications of new developments in AI. The discussions held in the emptied Barcelona were similar to what’s being discussed all over the world right now. We all know AI needs to be tackled and controlled somehow,

Brazilian Data Privacy Law is updated after latest Congress round of negotiations

Rafael Pellon, MEF LatAm advisor and Technology, Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and the recently approved Brazilian Data Protection Law. After much discussions and negotiations on Congress, the Brazilian Data Protection Law (“LGPD”) was finally approved last July 9th, 2019.

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules.

After the discussions held on the Data Privacy in LatAm Workshop that MEF promoted last month, it became clear that the online industry is evolving with more respect towards privacy, electing such value as a strategy asset that can differentiate business and who wins or not the digital customer of the twenty first century.

Self Regulating the Brazilian VAS Environment

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.

Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.

The WhatsApp nation

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.

Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.

Mobile privacy and data protection in Brazil

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral e Salvia Advogados, here explores the latest developments in the arena of digital privacy in Brazil, taking an in-depth look at the sweeping legal and regulatory changes coming into force as 180 million internet users become increasingly aware of the value of their personal data and those who might seek to exploit it.