mGage is a global mobile engagement provider with more than 15 years of mobile CRM (mCRM) experience. Our SaaS, cloud-based technology enables brands to intelligently personalize mobile communications for the omni-channel consumer.
Through a single campaign management tool and a robust set of open APIs, our best-in-class platform powers billions of mobile messages monthly across channels including SMS, Push, social, and social messaging apps (OTT). We serve 1,000+ enterprises and are a trusted connection for more than 500 carriers across the globe.
Our broad and deep expertise in the ever-changing mobile technology industry makes us sought-after experts, trusted advisors — and the go-to partner — for innovative companies that look to use mobile to their best competitive advantage.
MEFTV speaks to Nick Millward, VP Europe for mobile engagement specialists mGage during MWC 2019, where he explains their view on mobile messaging and especially how RCS may impact the future of messaging.
He talks about how mGage believes in RCS messaging and that they as a business are heavily invested in RCS and that they truly believe RCS can provide brands the solution with all the relevant privacy and conformity to regulation, that the brands demand. He goes on to say that he believes that RCS is moving in the right direction and that we will start to see brands come on board because the market share will be there – we’ll have the coverage required to make this a truly scaleable and global solution.
Nick Millward, VP of Commercial & Product explores the use cases of Rich Communications Services (RCS) and how they will provide advanced messaging for consumers across a variety of types of service.
At the recent Mobile World Congress Barcelona 2018, one of the hottest trends was RCS (Rich Communication Services) business messaging. Google announced at the show that more than 50 global carriers in 40 countries now support RCS – a significant step forward in terms of industry acceptance, with another 50 carriers expected to launch RCS before the end of the year.