ME digital belongs to Media Elements Group, a full service digital marketing agency that combines managed and self-service marketing solutions.
ME digital has a long, rich history of digital content creation and advertising. The company started in the early 2000s under the name Jamba! and quickly conquered the mobile personalized entertainment market. To this day, the Jamba! brand remains one of the biggest providers of personalized mobile apps and features worldwide.
Beyond being an established world provider of mobile content and entertainment services, we build a lot of other exciting and very diverse projects. Top German YouTube star Anna Blue, the digital subscription platform OJOM and dating platform iLove are just a couple of brands that we successfully developed in-house.
Most recently, accumulated years of expertise in performance marketing and deep industry knowledge of the VAS ecosystem enabled our talented team to build a holistic solution for performance marketing and compliance – the vene brand family.
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit the risk and stay ahead of the fraudsters.
MEF’s DCB Fraud Working Group has published a new whitepaper Combatting Fraud in Mobile Content to raise awareness and show how DCB fraud can be minimised.
Industry Views: Why business models based on revenue sharing do not work when it comes to preventing DCB fraud
Earlier this year MEF’s DCB working group kicked off a new programme to look at tackling fraud in Direct Carrier Billing (DCB). The cross-stakeholder group is currently developing a fraud framework to seek industry alignment and help market education to ensure a sustainable trusted channel.
When looking at fraud detection solutions the topic of business models for solution providers is a focus area for discussion, with a clear recommendation that revenue sharing models cannot be good for the ecosystem.
A popular payment channel will always attract fraudsters. Sad but true. So what’s the best defence against DCB fraud. MEF experts tackled the issue. Direct carrier billing has had a bumpy journey over the last decade. It was initially heralded as the next big thing – a friction-free payment channel that would bring riches back to the operators.
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the best ways to counter attack…
MEFTV speaks to Thomas Kothuis, CEO of mobile entertainment specialist freenet digital during MWC 2019, where he explains the history of the company and what is new in the mobile entertainment and digital subscription space.
“We are very much focused on the vene B2B product line – we have realised over the last 2 or 3 years, compliance and being compliant with the way people are marketing their products in the digital sphere to consumers has become super important.
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click spamming. This has significant impact on the app ecosystem.