Make the most of mobile
It’s critical to engage with your customers on the channels and devices they use. You’ve heard of WhatsApp, In-App, and ChatBots; perhaps even A2P messaging, omnichannel customer engagement, CPaaS and RCS. BUT, do you know how you can optimise their use in your business?
These channels offer new revenue opportunities and higher margins on existing product lines and services. Brands around the world are rushing for digital transformation and fast tracking projects to introduce new ways to better engage with customers through conversational commerce.
Whether it’s single channel, omnichannel or chatbots, you need to know what will work best for your business and, more importantly, your customers.
We can help you navigate this new world.
At MEF Connects Rich Communications one of the panels took a closer look at the concept of omnichannel and if it remains a cornerstone of customer engagement strategy. The panel discuss how an omnichannel approach ensures business messaging continuity regardless of mobile device, operator, app, or channel used, and the importance of a multi-channel strategy and managing customer interactions across multiple messaging channels for a seamless customer experience.