MEF’s 7th annual Global Trust Report explores the smartphone and digital services usage of 6,500 smartphone users across 10 countries and considers their attitudes in relation to privacy, personal data, and trust.

The 10-market study is the barometer for consumer attitudes and behaviours towards trust in personal data on mobile. Field research was carried out in Q1 2021 in Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK and USA.

The report reveals that the industry is falling short of expectations across key privacy and security dimensions despite increasing numbers of users taking action to protect themselves.

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MEF Members can exclusively access all the datasets from this year’s study for further analysis.

Download Individual Country Datasets

“As an industry, we need to ensure people can obtain secure, cross-platform access to their apps, services, and data, and trust that they are truly being protected. We need to give them personal data management and exchange capabilities. We need to provide them with digital rights management and guardianship tools. We need to give them clear and transparent security utilities. And, perhaps most importantly, we need to provide them with easily accessible, unambiguous, and actionable personal information management education and support.”

Craig Thole, VP ProductAssurant