In many countries RCS is already a reality. Brands are using the technology to engage with their customers and are achieving real results. A recent study from our partners Juniper Research shows that in 3 years RCS will reach 3.9 billion of users worldwide. [In 2020, the number was 1.2 billion]. But what is this ‘relatively new’ technology?
How does it really work? As part of MEF’s RCS Market Development project, MEF and its members selected the successful use cases where you can see RCS in practice, and the results.