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The MEFFYS 2025

The 20th Annual MEFFYS Awards will take place in Barcelona, celebrating 20 Years of Innovation in style. As we mark two decades of groundbreaking progress, we’ll reflect on the key milestones and achievements that have shaped the mobile industry, all while looking forward to the innovations driving the future.

Voting is now open! Don’t miss this opportunity to support the work that’s making a difference – vote now for the shortlisted entries in the 10 categoris below.

What to Expect on the Awards Night

Join us for an evening of glitz, glamour, and nostalgia, featuring décor and music that transport you through time. Discover the winners across 10 new categories, announced LIVE during this unforgettable celebration.

Key Dates to Remember

Voting Closes: Monday, 17 February 2025 at noon CET.

Awards Ceremony: 4th March 2025

Explore the full rules of entry here  – Don’t miss your chance to be vote for the MEFFYS 2025!

Categories

Content & Advertising

What has been the most innovative content or advertising service for mobile users in 2024?


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Payment & Commerce

What has been the most innovative Mobile Payment service showcasing usability and security?


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ID & Data

What has been the best innovation in the area of Authentication in the past 12 months?


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Connectivity & Wholesale

What has been the most innovative solution for connectivity or global roaming this year?


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Messaging Channels

What has been the most innovative messaging service enabling richer communication and engagement for mobile users?


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Omnichannel Customer Experience

What has been the most impactful Omnichannel enterprise comms campaign this year?


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Mobile Evolution

What has been the most groundbreaking advancement in mobile technology or networks in the past year?


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Antifraud

What has been the best antifraud solution protecting mobile users and networks against emerging threats?


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ESG

What initiative has made the greatest impact in advancing sustainability, social responsibility, or corporate governance in the mobile industry?


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 Special Award: Personal Contribution to the Mobile Ecosystem

The person who has distinguished themselves for their Contribution to the mobile ecosystem advancement. We’re looking for impactful innovations, significant collaborations and consistent consumer protection


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MEFFYS Winners 2024

Global Connectivity

Winner: Telin

Content & Advertising

Winner: Sam Media

Personal Data & Identity

Winner: Buthan’s Druk Holding & Investments

Payments

Winner: LINK Mobility

Mobile IoT

Winner: ENEA AB

Enterprise Communications

Winner: GreenAds Global

MEFFYS 2024 Photos

The MEFFYS 2025

The 20th Annual MEFFYS Awards will take place in Barcelona. As we mark two decades of groundbreaking progress, we’ll look back on a timeline of key milestones and achievements that have shaped the mobile industry.

Interested in taking part or becoming a sponsor? Contact us at meffys@mobileecosystemforum.com

MEF