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Content & Advertising

What was the most innovative content or advertising service for mobile in 2023?

data monetization platform

afina is an advanced ML-platform that finds the needs of telecom operators in their desire to optimize, train, and monetize their subscribers’ databases, and enrich the sources of income legally, securely, and effectively.

Our platform helps operators monetize subscriber’s databases, gain insights from big data ML-driven analysis, prevent churn, and foster trust by sending the desired offers to the subscribers (based on their recent behavior). Installation is free, and we manage 90% of the setup. So, as a result, you get increased ARPU of up to 3-5%. The profit of afina is based on the fair RevShare scheme, confirmed before signing the contract with each operator.

What is more important is that the platform doesn’t collect or retain any personal data. Instead, it uses an impersonated ID to identify data. This safeguards subscribers' identity and enhances their satisfaction and trust.

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We have achieved significant progress in the development of our platform. In the 1st year of its launch, we have successfully initiated several projects and now we are onboarding more than 15 companies. afina has a network of over 2,000 advertisers partners across 25+ countries, managing a monthly volume of over 800,000 deals.

To summarize, there is the 4-win scheme working as follows:

1. Subscribers get the right offer at the right time.
2. Mobile operators generate additional revenue from their subscribers.
3. Advertisers acquire new leads or customers.
4. afina obtains data for the excellent ML engine performance and revenue share percentage.

With afina, telecom operators can achieve their turnover goals with flexibility, scalability, and reliability.

Claro Gaming Cloud

Discover the future of gaming with Claro Gaming Cloud, a pioneering initiative that has revolutionized the gaming landscape in Colombia! Developed in collaboration with Claro, the largest operator in Latin America with a staggering 277 million subscribers across the region and 38 million in Colombia alone, our platform has democratized gaming access for over 55 million Colombians within the Claro community, reaching every corner of the country.

The launch of Claro Gaming Cloud marks a milestone in the industry, setting a new standard for cloud gaming platforms. Through innovative content creation and advertising strategies, we’ve not only enhanced the gaming experience but also redefined how gaming is perceived and consumed in Colombia. Claro’s customers can enjoy:

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– An innovative experience anytime and place
– High-quality gaming without interruptions
– Multiplatform accessibility
– Premium gaming experience

With access to a catalog of more than 300 premium games, gamers can now immerse themselves in a diverse range of experiences, whether at home, at work, or on the move. Media outlets have hailed Claro Gaming Cloud as a game-changer, with its impact resonating across Colombian gamers and the wider Latin American market. With seamless gameplay and a user-friendly interface, we’ve captured the hearts of gamers, paving the way for a new era of gaming excellence.

We are immensely proud to present this case and to represent Latin America in this 2024 Meffys Awards.

Cast your vote in support of Claro Gaming Cloud, the cornerstone of Colombia’s gaming evolution, and let’s together build a brighter, more inclusive future for gamers worldwide!


Introducing RTST.Ai An Ai based Text to image generation service: Transforming Words into Visual Masterpieces in no time!
Unleash the power of creativity with our cutting-edge Text to Image AI service! Say goodbye to mundane text and watch as your words come to life in stunning visuals in a matter of seconds.

Key Features:
1. Instant Transformation: Witness the magic as your ordinary text is seamlessly converted into captivating images within moments.
2. Stunning Visuals: Elevate your communication with visuals that go beyond expectations, making your content stand out in the crowd.
3. User-Friendly Experience: No technical expertise required! Our service is designed for simplicity, ensuring a hassle-free and enjoyable process.

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How It Works:

1. Enter Text: Type in your text – a quote, message, or idea you want to bring to life.
2. Choose Style: Select from a variety of styles and themes to customize the visual representation of your text.
3. Click to Create: Watch the transformation happen instantly as your words evolve into stunning images.

Versatile Applications:
– Social Media Posts
– Marketing Campaigns
– Presentations
– Personalized Gifts
– and much more!


Mobiwizard is where the smart get smarter. We are a premium learning platform dedicated to offering a top-notch educational experience. Our content library covers over 100 courses on subjects that include business, marketing, technology, web-development, lifestyle, psychology, and even hobbies. It is an all-encompassing resource for those eager to explore new domains or advance their professional careers.

A hallmark of Mobiwizard’s excellence is its diverse collection of video courses. Our courses have been developed by industry experts and seasoned educators who know how to make learning fun and engaging. These are the same experts you’ll find on platforms like Coursera and Udemy. Our team has dedicated countless hours to consolidate this wealth of expertise into Mobiwizard, guaranteeing top-tier learning experiences all in one place. What’s more? We also offer an extensive selection of eBooks and audio content, thoughtfully designed to accommodate various learning styles and routines. Our commitment to quality ensures that users get everything they’d expect from a premium learning platform: value, engagement, and an unparalleled opportunity for growth.

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Mobiwizard has established itself as the preferred service of choice among mobile operators that are keen on offering premium content services to their subscribers. Our service is now actively operational as a DCB service on carrier networks in many countries (including UK, France, Spain, Botswana, Burkina Faso, and Senegal), with plans for expansion into new territories already underway. This underscores Mobiwizard’s reliability and appeal not just to individual learners but also as a solution for businesses aiming to enhance their customer offerings.

Mobiwizard is more than just a learning platform; it is a movement towards accessible, flexible, and high-quality education. It promises to transform the way we approach learning, making every day an opportunity to get smarter and more skilled. For anyone passionate about personal development or professional advancement, Mobiwizard is a tool that opens up a world of possibilities, all from the convenience of a smartphone.

WhatsApp – For Croma & Dominos

Elevating Engagement: Karix’s Transformative Content and Advertising Campaigns for Croma and Dominos

In today’s digital landscape, where consumers are inundated with a myriad of content, the ability to capture and retain customer attention has become more challenging than ever. This is where the strategic deployment of innovative content and advertising services plays a pivotal role. Karix, a pioneer in the CPaaS landscape and a wholly owned subsidiary of Tanla Platforms Limited, recognizes the importance of content in driving meaningful interactions between businesses and customers. With its diverse array of messaging channels from traditional SMS and voice to modern platforms like WhatsApp, RCS, and AI-powered chatbots Karix empowers businesses to deliver compelling content and advertising campaigns that resonate with their audience.

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Karix’s Role in Content Deployment

Karix stands at the forefront of transforming business-customer interactions, leveraging its two decades of expertise and processing over 800 billion interactions annually. By providing businesses with a suite of classic and cutting-edge messaging channels, Karix ensures that they can craft unparalleled communication strategies that drive engagement and foster loyalty. Whether it’s leveraging AI-powered image recognition on WhatsApp, as seen in Croma’s innovative engagement campaign, or utilizing personalized chatbots for Domino’s festive engagement campaign, Karix enables businesses to create immersive and interactive experiences that leave a lasting impression on their customers.

The Engagement Conundrum: Cutting Through the Digital Clutter

In collaboration with Croma and Domino’s, Karix addressed the common challenge of cutting through the digital clutter to capture and retain customer attention. These campaigns exemplify the importance of crafting personalized and meaningful experiences that resonate on a personal level, fostering genuine engagement and loyalty. By leveraging technology and creativity, Karix helped these brands break through the noise and deliver campaigns that not only drove sales but also enriched the customer experience.

Impact Highlights:

Croma’s campaign saw engagement from 48% new users and 52% returning customers, with 95% of selfies processed within 1.3 seconds and a coupon redemption rate of 14.5%, resulting in a significant 34x revenue boost.

Domino’s personalized festive engagement campaign led to enhanced engagement and deeper connections with customers, elevating the festive season with personalized moments of joy and contextually tailored messages.

Conclusion: Redefining Mobile Engagement with Karix

The collaborative efforts of Karix with Croma and Dominos underscore the critical role of innovative content and strategic deployment in overcoming engagement challenges. By enabling businesses to create campaigns that are not only engaging but also personalized and meaningful, Karix is redefining the mobile content and advertising landscape. As brands continue to navigate the crowded digital space, Karix emerges as a key partner in crafting engaging, innovative, and effective customer experiences.

Mesh Ads

Mesh Ads is the premier Google Ads Agency driving innovations in the mVAS world.

Mesh Ads is offering fully transparent advertising for its partners and working hard towards changing the intransparent world of online advertising for good.

Besides their long-term experience in the mVAS industry, they cover almost any other campaign setup for online businesses.

A group of hard-working individuals living by a clear working ethos, client focus, and transparent workflows.

Mobibox Advertising Solution (AdaaS)

Mobibox streamlines the complexities of mobile VAS (Value-Added Services) monetization, offering a seamless experience in payments and advertising for key players within the mobile ecosystem.

As the pioneering AI SaaS (Software as a Service) monetization platform, MobiBox empowers mobile operators, Direct Carrier Billing (DCB) aggregators, advertisers, publishers, and app developers to effortlessly achieve their payment and advertising objectives.

With a focus on fulfilling diverse business needs, Mobibox provides secure user-acquisition channels embedded with cutting-edge AI and machine learning-driven reporting tools. It acts as a central gateway encompassing all things digital scaling traffic across popular social media channels like Facebook, TikTok, and Snapchat, alongside Google Ads, ensuring compliance through secured landing pages and banners.
Mobibox has cultivated an expansive network of partners, spanning master aggregators, payment providers, and an ever-growing array of advertising sources, dedicated to meeting the digital campaign requirements of content providers worldwide.

Are you ready to witness the future of monetization? Discover the possibilities with MobiBox today

Out There Media


Rich Messaging Campaign consisting of:

  • RCS (Rich Communication Services) Bot to RCS enabled Android users and
  • Targeted SMS with Link to Rich Media Landing Pages to non-RCS enabled users, primarily iPhone users

Boosting meaningful user engagement by using informative content on the new Porsche Taycan range; including:

  • a mini survey and a
  • Driving Experience test-drives registration mechanism.

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Campaign Flow:

Users receive Porsche Taycan Driving Experience rich messages with a choice of engagement and interactivity call to actions.

Target group:

High income individuals opted in audience with smartphones (RCS for enabled Android, SMS with link to rich media landing pages to iPhone and other smartphone users).

Campaign duration: 11 12 / 2023

Key Results:

  • Conversion Rate (test-drive registrations): 5.1%

  • Outstanding Read Rates of up to 75%!

  • Stunning 73 attention-based seconds!

  • 147% Video View Rate (which means that users went back to watch the video again and again!)


Picard is a French producer and distributor of quality frozen foods with a network of more than 1,100 shops in France alone, and 19 other countries globally including physical stores, shop-in-shops, and e-commerce shopping.

With a mission of ‘Continually nurturing the love of good food’ the brand is dedicated to building a strong relationship with their customers by providing quality products and services (including home delivery and click & collect service). It has established itself as an important player in the food business and won the title of France’s favourite food retailer in 2021.

Picard’s ambitious growth plan has propelled them to enrich the relationship with their customers even more. A great example being Picard & Nous, a new loyalty program introduced in 2022 which brought more opportunities for customers to engage in unique experiences while enjoying their beloved products.

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The business challenge:
As part of the customer loyalty program, Picard encourages their customers to keep collecting points on their purchases and to redeem them for special rewards to get the most out of the experience.

It’s important to note that all accumulated points must be redeemed by January 31, otherwise the points will be void. Thus, it was essential for Picard to encourage their customers to use loyalty points before the expiration date to avoid frustration and maintain great customer experience across the whole customer journey.

Sinch, the customer communications cloud, helped Picard in providing a more enjoyable and personalised experience to encourage customers to use their points before they expire.

The solution:
Sinch created a personalised experience with a dynamic loyalty point counter, delivered through the Sinch Rich SMS service, accompanied by an intuitive mobile landing page. The goal was to move away from using banal loyalty reminders and help reduce the number of customers losing their loyalty points. We wanted to inspire customers to collect and spend their points to get access to unique experiences boosting their overall customer satisfaction.

The channel of choice for reaching the intended audience was SMS, specifically Rich SMS, which is SMS with a rich link to a campaign-specific interactive landing page. The landing page was addressed to each individual. It had a dynamic counter with number of points of the customer receiving the message, carousels and banners with rewards that members could exchange for points, and inspiration for collecting more points by purchasing products from Picard’s website.

The Rich SMS-enabled link and landing page helped Picard easily track activities on the landing page, analyse results, and create follow-up actions based on user behaviour and interests.

By combining a more fun and engaging points display with a guided journey to use them, Picard was able to encourage their customers to take full advantage of their benefits, while strengthening their commitment and loyalty to the brand.

This campaign was launched mid-December 2023, which gave enough time for the audience to collect more points and use them before the expiration date.

The results:
– Exceptional SMS click-through rate of 34%. This is 24 points higher than the market average for similar engagement campaigns, and 13 points higher than any of Picard’s other Rich SMS campaigns. It is also the best performing large volumes Rich SMS campaign that Sinch has delivered in 2023.
– An impressive 98% response rate. 98% of people have clicked on the link in the SMS message and interacted with the landing page with an average of 8.5 interactions per user (CTA button clicks, carousel browsing, and other interactions on the landing page) with a redirection rate to the web of 72%.

The performance of this campaign is a testimony to the exceptional commitment Picard shows their community of loyal customers and how they continue to prioritise customer experience, and how a Sinch Rich SMS powered campaign showcases the value of strong personalisation, interactivity, and rich content.

On-site Opt-in

Onsite Opt-In, a patent-pending feature that allows shoppers to confirm their SMS subscription without leaving your site.

Brands using Onsite Opt-In have seen up to 3X more subscribers than their previous opt-in methods, 50% higher order conversion rates, and best of all – their customers get a seamless opt-in experience.

Onsite Opt-in is an innovative acquisition functionality that keeps shoppers on ecommece websites during and after the popup opt-in flow on both mobile and desktop. With Onsite Opt-in, you can:

Increase SMS opt-in rates on pop ups to increase list growth compliantly.
Keep shoppers on site to maximize order conversion and maintain campaign attribution.
Increase conversions and make more money with SMS by significantly increasing your subscriber list.

Onsite Opt-in utilizes iOS and Android’s one-time password (OTP) autofill technology to secure a compliant and explicit opt-in from site visitors. Check out the full end-user experience of Onsite Opt-in below:

By decreasing the friction of mobile opt-in elements related to joining e-commerce marketing lists through smart use of handset messaging app features related to OTP handling, Postscript has unlocked a massive opportunity in the mobile marketing ecosystem through delivering compliant opt-in with lower UX friction than standard industry methods.

Self-served Business Accounts

Rakuten Viber expands its business portfolio with a toolkit for businesses of all sizes to get discovered and engage their audience on Viber.

The first solution launched on the platform as a part of this offering is a free, self-serve communications hub for small and micro-businesses, offering them to conveniently engage with local customers, manage incoming queries, enhance discoverability, and drive sales.

Small and micro-businesses can create a local public, searchable business page on Rakuten Viber, featuring all essential information. This profile can be easily shared with customers within the app or even with people who are not the app users yet. Users can effortlessly discover businesses via the app’s search, explore their business category, product offerings through a catalog, and communicate directly with businesses. The public business profile, sharing options, and search availability provide small and micro-businesses with more opportunities to get discovered, while catalogs and one-on-one chats allow them to showcase their products and manage sales directly within the app.

SingSpace powered by Stingray Karaoke

SingSpace powered by Stingray Karaoke is an immersive virtual reality platform that redefines the karaoke experience, bringing music enthusiasts together from around the globe in an interactive and dynamic metaverse. In collaboration with Stingray, a global leader in music, media, and technology, Sam Media is poised to revolutionize the world of entertainment. SingSpace powered by Stingray Karaoke is set to redefine the way we experience karaoke, making it more accessible, interactive, and enjoyable than ever before.

SingSpace powered by Stingray Karaoke is a global karaoke metaverse designed to cater to the diverse musical tastes and preferences of users worldwide. Whether you’re a solo crooner, a duet enthusiast, or someone who revels in lively karaoke parties, SingSpace powered by Stingray Karaoke offers an unparalleled platform to let your inner star shine. You can access SingSpace powered by Stingray Karaoke from your smartphone, computer, or VR headset, making it convenient for users to enjoy their favorite tunes anywhere, anytime.

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Key Features of SingSpace by Stingray Karaoke

A Vast Musical Library: SingSpace powered by Stingray Karaoke boasts a massive collection of over 100,000 karaoke songs, spanning chart-toppers and timeless classics, with new additions every week. The extensive catalog covers multiple genres and languages, ensuring there’s something for everyone.

Public and Private Karaoke Rooms: SingSpace powered by Stingray Karaoke provides two distinct karaoke experiences. In public rooms, users can sing solo or duet, record their performances, share them on the platform or through social media, and interact with fellow users. Private rooms offer the same features and the added advantage of hosting exclusive karaoke parties with friends and family.

Karaoke Arena: This exciting feature, still under development, promises stadium-like singing contests, both solo and multiplayer, creating a gamified karaoke experience like never before. Users can also curate playlists and perform in a concert-like atmosphere, inviting audiences via invitation links.

Social Features: SingSpace powered by Stingray Karaoke encourages user-generated content, with published recordings showcased on user profiles and in the content feed. Users can react, like, comment, and share recordings, fostering a vibrant and interactive community. Singers can also share their performances on other social platforms through unique links.

AI Moderation: Another upcoming development, SingSpace powered by Stingray Karaoke is incorporating AI moderation tools to ensure a safe and respectful environment for all users. In-house customer care teams will complement AI efforts, ensuring that inappropriate content and comments are swiftly addressed.

Flexible Mapping

Smadex, fearless in the face of evolving advertising challenges, rose to the occasion when Apple introduced SKAdNetwork in 2021. Recognizing the limitations it imposed on campaign optimization, the team at Smadex developed an innovative solution SKAd Flexible Mapping. Let us explain more about it!

– The Challenge: SKAdNetwork, Apple’s approach to measuring ad activity on iOS apps, presented challenges such as data receipt delays, loss of user-level data, and reduced visibility of post-install events. Pre-SKAd, advertisers had more insights to optimize campaigns effectively.

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– The Solution: Flexible Mapping. It has emerged as the perfect tool to tackle SKAdNetwork limitations. It leverages the 100 campaign ID combinations available on SKAd to maximize data points for algorithmic optimization. Advertisers can monitor variables like lines, ad sizes, creatives, creative types, exchanges, and inventory bundles. Flexible Mapping empowers advertisers to process and analyze information with reporting tools, enabling intelligent optimization decisions.

– The Results: Since implementing Flexible Mapping, Smadex achieved remarkable results, overcoming SKAdNetwork’s limitations. Some campaigns witnessed a 100% increase in recorded installs while maintaining the same spend. The tool enabled Smadex to navigate the SKAd landscape precisely, uncovering insights that were initially considered lost.

In conclusion, Smadex’s SKAd Flexible Mapping not only addresses the challenges posed by SKAdNetwork but elevates iOS campaign optimization to new heights. This shows how Smadex faced SKAd challenges and exceeded expectations by achieving unprecedented results.


Smadex faced creative challenges head-on by conducting an in-depth analysis of creatives to identify key elements influencing campaign performance. The implementation of second-by-second analysis played a pivotal role, offering a granular-level understanding of user interaction with the creatives, allowing the pinpointing of specific moments that captivate users the most.

During the testing phase, Smadex delved into a granular analysis of Clicks, Installs, and Conversion Rates (CVR) per creative element. This approach generated visual representations, providing a comprehensive understanding of each creative’s performance. The insights from this analysis empowered our clients to discern which creative elements drove more user engagement, ultimately enhancing overall campaign performance.

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Further enhancing the analysis, Smadex strategically explored the performance of Playables within campaigns. The team tested and analyzed Playables to identify the most effective moments, leading to the development of a new Playables strategy that significantly reduced the Cost Per Retained User (CPRU). Visualizations showcasing the relationship between Cost Per Install (CPI) and CPRU demonstrated the effectiveness of this data-driven strategy, offering a clear picture of moments of peak user engagement and enabling strategic adjustments and optimizations.

This analysis is particularly useful when comparing interstitial and rewarded mobile ad placements. These insights shed light on how users engage differently with these ad formats, showcasing the emerging patterns.

SVOD Growth

With features like clean traffic, connectivity to 50+ premium SSPs, and efficient machine-learning optimization, Smadex is redefining the future of mobile marketing.

In a global landscape dominated by mobile payment and digital content services, Smadex ventured into the Subscription Video-on-demand (SVOD) realm. The challenge was formidable – expanding our client’s SVOD user base in a fiercely competitive market. The Smadex team crafted a comprehensive action plan involving regular creative testing, meticulous source analysis for top-quality sources, user segmentation via IPs, and exploration of new inventories. The focus remained on aligning actions with the target CPA agreed upon with each client.

The results speak volumes: In just 6 months, with Smadex’s expert guidance, one of our largest SVOD clients achieved remarkable growth, adding +195K new subscribers with a low Instant Churn Rate. This case exemplifies Smadex’s unwavering dedication, transformative impact, and innovative approach.

Our expertise extends beyond the ordinary, adapting to different markets and consistently achieving client objectives while maintaining safety and volume.

Total Gym, the digital wellness service you need

Telecoming is a sportech company specializing in developing and distributing mobile experiences for sports fans.

Total Gym is your ultimate wellness destination, catering to all individuals aspiring for a healthier lifestyle. It stands as a comprehensive DCB fitness and wellbeing service in the digital realm.

Today, the importance of sports and healthy life has evolved into a solid social trend. The health and wellness industry now boasts a staggering valuation of 1.5 trillion dollars. Wellness encompasses the holistic approach to health, all-embracing physical well-being, nutrition, and mental health.

People are now on a quest to break down barriers, willing to invest both time and resources to glean the most valuable wellness insights for their lives. Top players in the fitness sector have transitioned the gym experience from brick-and-mortar to virtual spaces. It is projected that the global fitness app market will surge to a remarkable 109B euros by 2030, marking a compelling growth rate of 24.3% from 2021 to 2030.

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The World Health Organization emphasizes the importance of combatting sedentary lifestyles to extend life expectancy, with the potential to prevent up to 5 million deaths annually through increased physical activity.

Individuals are dedicated to investing their time and resources in acquiring the most effective wellness advice. Total Gym stands as the pioneering digital service dedicated to user wellness, offering access to a wealth of over 900 wellness and fitness resources within a unified platform. This platform is thoughtfully divided into two sections: ‘Train Your Body’ and ‘Nurture Your Mind,’ ensuring holistic well-being at your fingertips.

Total Gym is the ultimate DCB fitness and wellness service, conveniently available across all devices, with a dedicated app for both Android and iOS. Divided into two sections, Train Your Body’ and ‘Take Care of Your Mind’ our subscription-based, ad-free platform caters to every user’s need.

Empowering users to unlock their peak fitness potential, the’Train Your Body’ section, offers a wealth of resources to help users achieve their fitness goals:

  • Immerse yourself in over 280 instructor-led classes, spanning across 11 diverse disciplines, enabling you to train effectively from the comfort of your own home.
  • Gain exclusive insights from the world champion himself, Martín Fiz, through a collection of captivating videos.
  • Take charge of your fitness journey by setting personalized challenges, each crafted to guide you towards specific goals within an 8-week timeframe.

As society increasingly prioritizes mental health, Total Gym is committed to supporting your emotional well-being. Our platform equips users with an extensive range of resources to nurture their mental health:

  • Embark on a transformative journey with our video-guided meditation sessions, providing a serene escape from the stresses of everyday life.
  • Tune in to our enriching podcasts, covering a spectrum of topics including meditation, fitness, nutrition, yoga, and mental health, all curated to enhance your holistic well-being.
  • Dive into a treasure trove of over 250 pieces of content, thoughtfully tailored to elevate your overall sense of well-being.

At Total Gym, we’ve introduced a dedicated personalized section for our more than 2,000 users, that serves as a comprehensive hub for users to monitor and track their fitness journey. This personalized space provides vital information, including weight and body mass index records, along with a visual representation of your progress. It also features monthly challenges to help you track your evolution and mark your completed routines.

TotalGym includes an integrated AI assistant to guide and support our DCB subscribers on their journey towards a healthier life. Whether it’s answering questions, providing expert advice on training, or offering nutritional insights, our AI companion is dedicated to enhancing your well-being every step of the way.

Furthermore, Total Gym is designed to accommodate a wide range of household profiles and is compatible with all devices, like Smart TV, ensuring accessibility for all.


House Of Comics

  • The best digital high resolution comics reading experience where established and independent artists publish their most outstanding works.
  • The easiest way to enjoy your favorite comics
  • Find comics by novel and established authors from around the world to read and collect
  • You can read lots of free comics. Become a Premium user to get the complete catalog and special features. You won’t find another comic app with so much material and so easy to use.

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Special features to get comics to the digital format

  • A new way to enjoy the best stories and graphic novels on your devices respecting the printed comics original styles.
  • Unlimited Comics
  • The PREMIUM service provides unlimited access to all content and enables all functionalities.
  • Read Offline
  • No connection needed to enjoy the comics. You can download it to read offline.
  • Configurable Reader
  • Adjust the comic reader by changing the background color, take notes and use a bookmark.
  • Continuous Reading
  • Follow the story from the point you left it. You can read multiple stories is simultaneous.
  • Independent Authors
  • Content supervised by experts in the Comic industry and works by independent artists.
  • Multi-screen
  • Enjoy Comics from all your digital devices and continue reading where you left them.

VSPAGY Personalized Video Interactivity Platform

VSPAGY is an advanced AI powered personalized video interactivity SaaS platform, trusted by over 75+ large marque enterprise customers. Since its inception in 2019, the platform has generated over 500 million personalized video interactivity streams, enhancing customer communication efforts across multiple industries as well as customer lifecycle journeys. The VSPAGY enterprise customer base includes ICICI Bank, HDFC Bank, AXIS Bank, Kotak Mahindra Bank, Union Bank of India, Yes Bank, Max Life Insurance, HDFC Life, TATA AIG, SBI Life, Royal Sundaram, Hyundai Motors, Hero Motors, IndusInd Bank, Canara HSBC, Bajaj Alliance Life Insurance, AU Small Finance Bank, ICICI Prudential Life Insurance, PineLabs, Tanishq, Titan, Fastrack, Blackberrys, amongst others.

As customer expectations for more personalized content increases, VSPAGY has been evolving over the years and the version 3.0 of the platform was recently launched with DIY tools especially crafted for SMEs and SOHO entrepreneurs. The platform has the capability to integrate with any CCM or CRM platform to enhance your data driven marketing and communication efforts. Videos can thus be tailored to individual customers, combined with interactive elements that allow customers to actively participate in the video content. The platform also allows simultaneous distribution of Individualised video links at scale, through easy integration with any communication channel.

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VSPAGY Personalized Video Interactivity SaaS 3.0 (Beta) platform provides End-to-end Video-Tech Solutions to enable enterprise customers to go beyond linear videos and create rich-media format (Personalization and Interactivity) communication.

The platform allows the creator to create hyper-personalized video content for their customers at scale, use a range of pre-set elements to customize their videos from adding eye-catching Animations to allowing text Input validations including telephone, email, password from within the video itself. It also allows users to be able to make any image interactive with hotspot linking to media elements like images and placing video within video. Creators can include even Interactive call-to-action (CTAs) Buttons and add options like radio, checkboxes, and list options to deliver great personalized and interactive experiences and get lead conversions.

The objective was to build DIY tools with the capabilities to enable users convert their linear videos, personalize all assets, with layers of individual interactivity across frames, add personalization, giving access to Ready-to-use template libraries for multiple use cases across industries. Hence, allowing any individual with no prior knowledge of content creation to be able to create rich media communication (images, gifs or videos) themselves.

While the target audience of the managed services Personalized Video Interactivity platform are the large enterprise marquee customers, but the target audience of its SaaS 3.0 (Beta) platform are Small and medium-sized enterprises (SMEs), small office/ home office (SOHO) entrepreneurs, individual content creators.

While there are a lot of creator tools, no one is catering to the enterprise need by covering entire customer lifecycle journey – Lead Generation, Customer Experience, Feedback & Surveys, Retargeting, Explainer & Training, On-Boarding, Cross-sell & Up-sell, Customer Engagement, Referrals, Persona Mapping, Reminders & Renewals with 100+ use cases across industries.
The platform also offers, amongst other features, the ability to generate API links to be able to integrate it with enterprise platforms or websites to generate Real-time viewer analytics. Enterprise grade secured API’s for seamless integration Personalization with 5000 TPS, scalable to 25000 TPS. One of the most cost – effective personalised video interactive platform in the world, build in-house from scratch. Agnostic to publishing and distribution channels including SMS, Email, WhatsApp, MobileApp, App Notifications, amongst others with Actionable video insights powered by AI.

VSPAGY is a registered trademark of Acadian Technologies Private Limited. The company is ISO-27001:2013 compliant and is also DPIIT/ DIPP certified as part of the Startup India program. CERT-IN Audit certification by RBI empaneled vendor: Entire data is encrypted at rest and in motion.

This unique blend of personalization and interactivity has proven to be highly effective in engaging customers, driving customer loyalty, and boosting marketing campaign results. Some key parameters which showcase the transformative impact of its offering are:


Content & Advertising

ID & Data

What has been the best innovation in authentication in 2023?

Enterprise Communications

What was the most impactful Omnichannel campaign this year?

Content & Advertising

What was the most innovative content or advertising service for mobile in 2023?

Global Connectivity

What was 2023’s most innovative solution for global connectivity and roaming?

Mobile IoT

What has been the most impactful and innovative use case of an IoT solution seen across 2023?


What has been the most innovative Mobile Payment service for usability and security?

Personal Contribution

The person who has distinguished themselves for their Contribution to the mobile ecosystem


Companies who have made sustainability an integral part of their business activities

The MEFFYS 2024

The 19th Annual MEFFYS Awards will be in Barcelona with the winners of 7 categories announced LIVE on the night. Glitz, glamour, press red carpet, entertainment plus lots more – it is time to take the pulse of the latest new ideas and trends.

Interested in taking part or becoming a sponsor? Contact us at