Meffys 2020

This year’s Meffys categories look at key enablers of the mobile ecosystem that are driving impact and innovation across MEF’s core ecosystems – enterprise communications, advertising, payments, IoT, content & personal data.  This year entries are open to both member and non-member companies and can be use case or company based.  Deadline to submit your nominations is 31st August 2020.

Combatting Fraud

Recognising the success cases & solutions that have had the most impact on combatting fraud in the mobile ecosystem – from consumer fraud e.g. data or identity theft to revenue leakage and commercial exploitation

Customer Engagement

Showcasing the products and services that enabling best in class customer engagement via mobile to help brands and enterprises build trusted relationships as well as drive acquisition and retention

Driving Monetisation

This category celebrates the companies whose products and services are driving monetisation and enabling a sustainable ecosystem

Pioneering Innovation

The mobile ecosystem is continually evolving and this category recognises companies or use cases that are pioneering innovation of new technology e.g. AI, Blockchain, new business models or new use cases for mobile