Social Media Still Tops Mobile Activities in 2024

The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least weekly. More prosaic pastimes make up the other Top 5 activities with music enjoyed by 91% of users at least weekly, followed by video with 87%, gaming with 85% and managing finances with 82%. Full details of usage and frequency across 18 mobile activities are available to download from our website in MEF’s 10th Annual Consumer Survey.