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Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024

Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024

Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024

Gaming

Average Spend on Mobile Gaming Falls in 2024 Although more people are now paying for mobile games, according to the latest consumer survey data from MEF, the average monthly spend on mobile games fell to $9.00 in 2024, following a slight rise from $9.20 in 2022 to $9.21 last year.…
Myra Bachtiar
October 17, 2024

USA Government

43% of Americans Have No Trust in Government's Use and Care of Their Personal Data Following on from this week's Presidential debate in the USA between the respective candidates, Kamala Harris and Donald Trump, it is worth noting that trust among American smartphone users of how government organisations use and…
Myra Bachtiar
October 17, 2024

Fitness

And The Gold Medal Goes to... South Africa! With the Paris Olympic Games just behind us, and the Paralympics now underway, what better way to celebrate all super-human endeavour than a look at our own (mobile) fitness habits! On average, 59% of us use a medical or fitness app at…
Myra Bachtiar
October 17, 2024

Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

China

China Tops 4Bn Cellular SIM Connections End-2023 China counted more than 4 billion cellular SIM connections at the end of 2023 - the equivalent of one SIM for every 2 people in the world. The extraordinary growth was fuelled by connecting the Internet of Things and, specifically, via 5G networks.…
Myra Bachtiar
August 9, 2024

Paid for Anything

Mobile Payments Most Likely to Be Used Online The vast majority of smartphone users surveyed by MEF now use mobile payments and are most likely to when buying goods or services from an online store. In total, 83% of respondents use either Direct Carrier Billing, Digital Wallets or inputting card…
Myra Bachtiar
August 9, 2024
MEF