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Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market.
After over a decade of growth, A2P messaging is now ready for its second life. And the key to this next stage? Conversation.
Microsoft is creating a single ‘store experience’ for all of its devices. It’s giving developers the option to write once for any device from tablet to 88 inch Surface Hub – and it believes direct carrier billing will be key to monetising this content post-sale. In a third exclusive DCB video supported by Bango, Grahame Riddell, Microsoft’s Director of Carrier Billing, explains why.
There’s a received wisdom that direct carrier billing is for spontaneous digital purchases only. Or for low-ticket items where a friction-free purchase really counts.
In 2016, Ubiquity and Solutions Infini merged to become one of the world’s largest enterprise communications providers. Now, they have re-branded as Kaleyra. The companies’ CEOs Dario Calogero and Aniketh Jain talked to MEF about their ambitious project.
Nine years ago, a Bangalore-based start up Solutions Infini won its first deal. It started to send SMS notifications to the customers of a local lighting company.
A2P messaging will more than double in value over the next five years. What’s behind this projected growth? And how can the industry make sure it grasps the opportunity? Nick Lane, chief insight analyst at Mobilesquared shares his thoughts…
In 2017, enterprises sent 1.7 trillion A2P messages to their customers. By 2022, they will send 2.7 trillion.
Ahead of an exclusive panel at MWC examining the next generation of disruptive content services, Syntonic Co-Founder and CEO Gary Greenbaum here discusses the market opportunities for content solutions that allow consumers to experience the mobile internet beyond their data plan with unrestricted access to apps and content.
Today’s basic data plan is built around ‘megabytes’ and ‘gigabytes’ of data, however, the concept of data is fundamentally abstract and confusing for the consumer.
In this guest post, Founder and Executive Chairman of digi.me Julian Ranger discusses the concept of a trust framework for personal data, along with the potential for use of an internationally recognised symbol such as a kitemark.
The need for a trust framework to ratify who we can safely charge with holding even the most sensitive personal data from every area of our lives is becoming increasingly urgent.
As trust becomes the key consumer differentiator in an ever more data-driven and personalised world, how we identify those who will be good stewards of our digital identities has never been more important.
Tim Barber, VP of Telecommunications & Media Industry at MEF Member ForgeRock discusses the potential of superfast 5G networks to affect the journey to becoming “Identity native” for brands and businesses, and how trust plays an essential role in the transition – as discussed in a new whitepaper, available to download now.
In a previous post I described an Identity Native organization as a company that has understood, either intuitively or by transformational design, that Identity needs to sit at the centre of everything in the digital world.
SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, Chief Evangelist Oisin Lunny of MEF Member OpenMarket takes a look back at its origins, and the developments that have shaped its phenomenal success.
From presidents to philanthropists, the humble text message has helped connect billions of people worldwide. In the process it’s transformed our work and social lives, and saved countless lives.
SMS can trace its origins back to 1984, when Friedhelm Hillebrand and Bernard Ghillebaert from the GSM Corporation first developed the concept of sending a short message (hence SMS – the short message service) to and from a mobile device. But it wasn’t until 1992, when the first text was sent, that we can say SMS was truly born.
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap.
We unite the world’s most valuable data especially from telecom operators to enable the world’s largest brands to achieve better results in their advertising campaigns through precise targeting and intelligent technology. Mobile users have shown that they often prefer advertising as a currency when consuming digital content.
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter.
appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled audience reach, efficient app management and centralised reporting. By distributing apps across the best app stores globally, brands, agencies and developers use appScatter to more effectively manage app portfolios and dramatically increase revenue.
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD.
MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse requirements for authentication and identity management.
The Company is managed by an alliance of leaders from the payments industry with a collective 100+ years’ experience spanning a wide spectrum of banking, security and payment technology.
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO and Founder Jon Fisse introduces Atomite.
What does Atomite do?
Atomite is a data privacy management (DPM) enterprise specifically designed to address regulatory mandates that B2C companies interested in redeploying their customers’ personal information for marketing, IoT or other alternative purposes should only do so after providing those customers with bona fide transparency, choice, consent rights and consideration.
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights.
In 2010, 7,500 people sold their souls to the UK retailer, GameStation. These unwitting customers had bought from the store and missed the “immortal soul clause” buried in the site’s terms and conditions. Thankfully, this was an April Fool’s joke and GameStation returned its harvested souls back to their rightful owners.
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request.
The regulation is a significant step in placing the consumer in control of who uses their data and how it is used. At the same time the business models of apps and services often rely on personal data to help monetise their offerings.
As a mobile first region, the growth in Africa is relentless.
Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping to galvanise the African mobile economy.
Here we take a look at the recent market trends, analysis and forecasts that show how growth in the region is taking shape.
High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.
Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.
Mobilesquared have released their Global A2P SMS messaging forecasts Databook, taking an in-depth look at the projected growth of the global A2P SMS industry, including the potential impact of RCS. Here Chief Analyst Nick Lane shares some of the highlights.
We have been tracking the A2P SMS space for the last five years. So it’s fair to say that the release of our latest Databook, Global A2P SMS messaging forecasts by country, 2017-2022, is the culmination of 5 years work, borne out of extensive industry and enterprise research.
Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…
Facebook recently gave game developers a new ad option: rewarded video.
The logical reaction to this news from market watchers was: what took you so long?
Smartphones are not just a part of our lives, they are our lives.
That’s just one of the conclusions reached in Deloitte Africa’s recent consumer survey, Game of Phones.
Here Arun Babu, Partner in the Strategy & Operations practice of Deloitte Consulting in Africa and Telecommunications Leader looks more deeply at the survey results which indicate the primacy of smartphones in one of the world’s most interesting and dynamic markets.
Global Communications Manager Sam Hill shares details of a new industry platform for members and non-members alike, a curated database of current research, reports and whitepapers from across the mobile ecosystem.
While there is a wealth of useful material out there taking a deep-dive into the latest consumer insights, tech trends and buzzwords, finding current data or research on specific areas of interest can be time-consuming, and it can be easy to miss that essential data nugget you’re after.
MEF has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week.
19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.
MEF has announced the results of its Global Board elections for the 2015/2016 term following its AGM in London last week.
Candidates representing a variety of markets and sectors contested four seats on MEF’s Global Board, reflecting the organisation’s diverse membership as mobile becomes the primary technology for engaging consumers in growth and established markets
The newly elected and re-elected board directors are:
It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according…
All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take…
Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.
Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.
MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.
Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.
We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.
Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.
Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.
Mobile Ecosystem Forum (MEF), is today announcing the results of its 2016 EMEA and LatAm board elections which took place during Mobile World Congress in Barcelona last week.
As mobile continues its reign to become the primary channel to engage and transact with consumers…
MEF recently hosted the third annual MEF Connects Indonesia in Jakarta in association with Indosat/Ooredoo. The event was supported by TIMWE Group and Bango. MEF Asia GM Linda Ruck shares highlights and photos from the night.
With a population fast approaching 260 million, Indonesia is the world’s fourth most populous country and the third-largest smartphone market in the Asia-Pacific region (following China and India). A mobile first nation, Indonesian’s love social media, with Facebook (fourth largest user base in the world), Instagram and Twitter ruling – while mobile money has made great progress, cash is still king.
In our Spotlight interview, we learned how Syniverse approaches security and privacy in the brand/consumer relationship globally. But how does the global transaction processor approach doing business in the uniquely challenging Chinese market?
We spoke with Dave Ratner, President of Enterprise Solutions during GMIC Beijing about Syniverse’ business in China and how the company enables brands and enterprises to “connect, engage, interact and protect” its mobile first customers.
We spoke to many of our members during this year’s GMIC Beijing about the challenges and opportunities of providing mobile services for the Chinese market.
Here are two more video interviews with members active in China, mobile messaging business, Twilio and law firm Dentons, who share their insights into what its like to do business in this challenging market.
You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…
Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.
“95 per cent of companies do not belong here.”
With summer holiday season fast approaching, it is time once again for travel marketers to focus their spending on the channels that matter – and for savvy professionals that means putting mobile at the centre of the mix.
This infographic from MDG Advertising notes the importance of mobile optimisation for any travel site, and the prevalence of mobile in booking and sharing among millenials. Worth noting too is the sheer increase in mobile search for travel categories across the board in 2015; hotel searches up 49 per cent, cruises, 49 per cent and airlines 33 per cent.
55 percent of consumers expect their mobile health apps to be hacked within the next six months, according to a recent report from Arxan Technologies. Executive IT leaders (48%) who have oversight or insight into the security of the mobile healthcare and produce apps also share the same concerns.
Mobile financial services continue to push out in every direction. From simply sending money peer-to-peer through to in-built car technology that allows drivers to pay for petrol without leaving their vehicle. Its all going on.
This infographic from Ovum and Amdocs is the result of the findings from a survey of 8,500 mobile users across 17 markets and provides insight in to user behaviour and the barriers to entry in the mobile money sphere.
In 1997, Bill Gates said, “We need banking but we don’t need banks.”
In other words its the FinTech services that support the ways in which consumers and businesses transact that are paving the way forward. For most, mobile devices are the centrepiece of the disruption and with that disruption, investment is following.
Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.
Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.
Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.
Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.
Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.
In tandem, the forthcoming (May 2018) EU General Data Protection Regulation (GDPR) expands the personal data rights of EU citizens.
At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).
Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted.
From one perspective, such services make use of messages that would go otherwise unused to make some money for users, while providing useful services for other businesses and consumers.
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones.
Google unveiled their 2nd generation of Pixel phones as well as a host of smart home hardware and peripherals just weeks after Apple’s annual event where they showed off the iPhone 8 and iPhone X and a new sim-ready watch. There was also a major hardware push from Amazon with a newly updated range of connected smart-home accessories.
We asked MEF Members for their thoughts on the new hardware and strategies – here’s what they said.
Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user experience and damaging trust the result.
While the WannaCry attack was upon a very specific desktop vulnerability, the possibility of similar attacks on other operating systems, the media coverage and the effect on consumer’s perception of digital safety are lessons to be learnt. We asked what can mobile tech industries can do to better prepare for similar attacks and protect consumers…
Accenture’s 2017 Banking Technology Vision report explores the role of AI in banking and customer engagement. It found that 78 per cent of bankers believe AI will revolutionise the way banks gather information and interact with customers.
One of the key advantages highlighted was that whilst AI is increasingly automating customer interaction, it is also providing a more personalised experience.
Chatbots for example are increasingly used by banks to handle routine enquiries and represent a more personalised experience than visiting the modern day substitute for branch banking, a website or app, where customers interact with layers of screens and drop-down menus instead of a person.
Gaming is still one of the biggest sectors in mobile, home to pioneering monetisation strategies and countless innovations. MEFTV visited last month’s Pocket Gamer Connects London to meet the community and get a taste of the mobile gaming industry in 2018 – what are some of the current themes being talked about, how is gaming evolving and what’s next for the industry? Watch out for more in-depth features on Blockchain, esports and member interviews in the coming weeks, but for now here’s what we heard on the show floor.
Streaming music is taking over the world. But not in developing markets, where data is pricey and handsets are basic. As a result, piracy reigns. Here, Thabiet Allie explains why he built a legal alternative: TurnUp Music…
Piracy is annihilating Africa’s vibrant music scene, as it has the rest of the world. But whereas mature market users are learning to embrace services like Spotify and Deezer, Africa needs a different kind of remedy.
Infobip’s Kevin Britt, Country Manager for UK & Ireland discusses the evolving role of A2P SMS as an essential communication channel for enterprises, and how more than ever, collaboration is the key to securing its continued future. It’s an exciting time in business messaging as mobile users’ habits and preferences have shifted squarely to chat apps.
However, A2P SMS remains an established communication channel and its role in customer engagement, user authentication and transactional messaging such as alerts and notifications is virtually unrivalled.
MEFTV speaks to Mathias Höllerl MD at MEF’s Future of Messaging Programme participant DIMOCO Messaging during the recent Messaging & SMS World in London where he discussed the future of A2P SMS and how he sees the space evolve in the near future.
“We’ve seen the market consolidating so the pressure on that is getting bigger and bigger, but if you find a niche in some special industries or markets, there is huge potential in existing territories – SMS is still a key driver.. for sure its a commodity. “
Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories More than half of UK consumers have used digital wallets to pay for online goods The Drum More than half of UK consumers (54 per cent) often or...Read More
MEF, has announced the results of its 2014 North America and LatAm board elections for the 2015/2016 term. In total ten new regional Board Directors were elected by MEF members…
Ana María Yumiseva is CEO of Frecuencia Latinoamérica, the Region’s leading mobile market intelligence portal. Here she examines why the mobile gaming industry can no longer ignore one of the worlds fastest growing mobile markets, and takes a deep dive into Latin America’s enormous mobile potential. Last week Benedict Evans, Partner at Andreesson Horowitz took the stage at MEF Global Forum 2014 with a presentation entitled, Mobile is Eating the World and he couldn't be...Read More
Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories Pebble and PayPal Join Forces for Wearable Payments Mobile Marketing Magazine PayPal have released an app for Pebble smartwatches enabling users to check-in to pay at any retailer,...Read More
MEF has unveiled the winners of its 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem. The awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda. Categories such as Mobile Education, mHealth, and Big Data – new for 2014 – illustrate the diversity of the mobile landscape as it continues to expand...Read More
Global mobile content and commerce activity grew slightly from 65 to 66 per cent in 2014, fueled by strong gains in growth markets. A lack of trust remains the industry’s biggest obstacle, increasing from 30 to 34 per cent year on year Download the executive summary here MEF has published the results of its annual Global Consumer Survey at MEF Global Forum held in San Francisco this week which brought...Read More
Earlier this month we created this Mobile Money Landscape diagram - a who's who of the companies that are booting up the mobile money ecosystem. Take a closer look at the statistics below which we've picked out to illustrate how mobile money is pushing out in every direction, bringing mobile service providers in to direct and collaborative relationships with regulators, banks, and retailers, creating a powerful mix of companies that...Read More
Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot. Global News Stories Facebook Now Has 1.1B Messaging App Users After Messenger Hits 500m Tech Crunch Another billion-user milestone for Facebook: The company now has over 1 billion messaging users, after today announcing that it has...Read More