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MEF Data: 10 things you need to know about A2P Business Messaging

| 10 things, MEF Data, MEF Webinars & Workshops | No Comments
MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future. Business Messaging Is For The…

Will machine learning change how marketers do messaging?

| Enterprise Communications, MEF Webinars & Workshops | No Comments
Marketers already use data science to understand how consumers respond to existing campaigns. With machine learning, they can go further: they can test campaigns before they even go out. MEF experts debated the implications on a MEF webinar. Did you know machine learning can make you smell nice?Apparently, perfume houses…

MEF Data: 10 things you need to know about Smartphone users in 2020

| MEF Data, MEF Webinars & Workshops, Mobile Content, Mobile Payments | No Comments
MEF recently published the 6th Global Smartphone User Survey. MEF CEO, Dario Betti hosted a briefing to highlight some of his main takeaways from the report. Check out the video from the briefing and Dario's top 10 key things to understand about smartphone users in 2020 The Smartphone is the…

Addressing the Identity of Things is key to growing the IoT ecosystem

| Internet of Things, MEF Webinars & Workshops | No Comments
Andrew Parkin-White, MEF Advisor on IoT and COO and SVP for IoT at market intelligence and advisory specialists CCS Insight Martin Garner explore the issue of identity and access management, the opportunities and challenges surrounding the Identity of Things and key topics such as zero touch onboarding and digital twins.

Blockchain podcast: India’s anti-spam blockchain solution

| Mobile Content, Podcasts | No Comments
MEF’s series of Blockchain Podcasts continues. Dario Betti and Daniele Mensi continue their regular discussions on the status of the BlockChain industry in telecoms with a look at how Indian regulator TRAI and other industry players have working on an anti-spam solution based on blockchain technology. Daniele and Dario discuss…

Blockchain Podcast: BlockChain against Wangiri Fraud

| Blockchain, Podcasts | No Comments
MEF’s series of Blockchain Podcasts continues. Dario and Daniele continue their regular discussions on the status of the BlockChain industry in telecom with a look at the blockchain solution set up by the Risk & Assurance Group – the RAG Wangiri Blockchain Consortium- to share information about Wangiri fraud calls.

Blockchain Podcast – Tencent heavily in Blockchain: another industrial war?

| Blockchain, Mobile Payments, Podcasts | No Comments
This time Dario and Daniele discuss news that the Chinese Internet giant Tencent is investing heavily in blockchain technology: will we see another industry war after the Huawei 5G dispute between the USA and China?

Blockchain Podcast: Is regulation finally catching up with technology?

| Blockchain, Mobile Payments, Podcasts | No Comments
Continuing our series of Podcasts to discuss the role of Blockchain in the mobile world Daniele Mensi, MEF Advisor and Dario Betti, MEF CEO discuss the difference between hype and the real potential of this new technology in the mobile and wireless world. In this edition, Dario and Daniele explore…

Discovery channel – mapping the future of search in RCS

| Enterprise Communications, Interviews | No Comments
It’s hard to overestimate the importance of search in digital media. It made Google the biggest company in the world. So how will search shake out on rich media messaging channels? Ahead of the MEF Connects Rich Communications virtual event, John Duffy, head of Future Messaging at IMImobile, shares his…

RCS and the Mexican experience

| Enterprise Communications, Interviews | No Comments
RCS is spreading across the world, and it is being closely watched in fast-growing mobile-first markets – such as Mexico. In this video teaser for the MEF Connects Rich Communications virtual event, Angel Cisneros, CEO of Mexican aggregator Quiubas Mobile, shares his experiences… If you are running a mobile service…

Rich messaging will change lead generation forever

| Enterprise Communications, Interviews | No Comments
If you thought SMS was good for finding new customers, wait till you try rich messaging. In this interview ahead of MEF Connects Rich Communications virtual event, MMDSmart’s Ira Cohen explains why… This time last year, Ira Cohen issued a rallying cry to his fellow message providers: “We need to…

The 20-Year Growth Story of Wi-Fi

| Event, Internet of Things, Interviews | No Comments
Tiago Rodrigues, Chief Executive Officer of the Wireless Broadband Alliance (WBA) shares a preview of the upcoming discussion in this week’s MEF webinar on Thursday, 3 September, exploring the 20 year growth story of Wi-Fi, and the future roles of WiFi6 and 5G in connectivity for business. 2019 marked the…

The Evolution Of Internet Legislation In Brazil

| Personal Data, Regulation | No Comments
Rafael Pellon, MEF LatAm advisor and partner at Pellon de Lima Advogados shares an update on the regulatory landscape in Brazil regarding data privacy and the state of the internet, detailed in a MEF briefing on the topic, available to download now. The Brazilian parliament is on the final stages…

Privacy, the GDPR implementation and competition enforcement

| Opinions, Personal Data | No Comments
MEF regulatory advisor Serafino Abate examines recent privacy events in Europe where in Germany courts took action against Facebook’s practices and the EU’s first GDPR implementation report was published. A few weeks back, we saw two different, but related, public interventions on privacy and data protection. In Germany, the Supreme…

Why Marketers Need To Talk About Identity Resolution Right Now

| Digital Identity, Personal Data | No Comments
Founder & CPO of Zeotap Projjol Banerjea discusses the challenges facing the digital marketing industry in the wake of the Covid -19 pandemic, and explores how brands can use this time to re-assess their marketing strategies and plan for a new digital marketing landscape, with new data privacy regulatory norms.…

The digital response to COVID-19

| Fireside Chat, Interviews, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor discusses the Covid-19 pandemic with Julian Ranger, Founder and Executive Chairman of digital identity specialists Digi.me and explores how mobile technology can play a role in mitigating the impact of the crisis. Towards the end of April 2020, I was joined by…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Industry views: A collaborative approach to tackling Smishing

| Enterprise Communications, Industry Views | No Comments
MEF’s SMS SenderID Protection Registry helps identify and block fraudulent SMS texts, protecting consumers, legitimate businesses and organisations falling victim to text messaging scams. Known as ‘Smishing’ criminals send bogus texts which appear to come from a trusted sender. The Registry allows organisations to register the message headers used when…

Industry views: Latest MEF Member Covid-19 responses

| Enterprise Communications, Industry Views, Mobile Content | No Comments
As the global COVID-19 pandemic continues, with countries at differing stages of response and recovery, we share further learnings and actions from MEF members working to support businesses and consumers as well as innovative solutions for fighting back against the virus. While most of the world comes about in unison…

Industry views: COVID19 responses from the mobile ecosystem

| Enterprise Communications, Industry Views, Mobile Content | 2 Comments
The mobile ecosystem has been central to many of the innovations and creative solutions that have emerged in the last few weeks: not just in communications in keeping us connected but also in the essential sharing of information, entertainment, education, business and finance all now commonly managed at home from…

Mobile Business Confidence Index: Sentiment is high in the industry

| Analytics, Internet of Things, Mobile Content | No Comments
Dario Betti, MEF CEO, comments on the results of MEF’s new quarterly check on industry expectations for revenue. We last reported the Business Confidence Index during the 2008-2010 economic crisis and had decided to bring it back to monitor the post-pandemic economy across the mobile ecosystem. MEF has collected the…

The 20-Year Growth Story of Wi-Fi

| Event, Internet of Things, Interviews | No Comments
Tiago Rodrigues, Chief Executive Officer of the Wireless Broadband Alliance (WBA) shares a preview of the upcoming discussion in this week’s MEF webinar on Thursday, 3 September, exploring the 20 year growth story of Wi-Fi, and the future roles of WiFi6 and 5G in connectivity for business. 2019 marked the…

The future of business messaging: Cloud based, RCS shopping and IoT

| Enterprise Communications, Internet of Things, Interviews | No Comments
How should companies be preparing for the next stage of business messaging? Taken from the new MEF Future of Messaging Guide 2020, we spoke to Jeff Bak, VP of Cloud Messaging Product Management at Syniverse, about what the future holds for business messaging and its users.

Securing global IoT connectivity – Dawood Ghalaieny, CEO ZARIOT

| Internet of Things, Interviews | No Comments
ZARIOT is a new independent company providing secure SIM cards for the IoT connectivity needs of global enterprises. MEFTV Spoke to the CEO Dawood Ghalaieny about the new business. Dawood sees the ‘connected chaos’ in IoT as manufacturers are placing SIM cards in a wide range of devices with little…

5 minutes with… Telecoming

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, COO Roberto Monge shares an update on Telecoming. What are Telecoming’s main goals? After more than 12 years of expanding our activity on the mobile industry,…

5 minutes with… Evina

| 5 minutes with, DCB Fraud, Enterprise Communications, Interviews, Mobile Payments | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO David Lotfi introduces cyber security specialists Evina. We are an independent cybersecurity company with a unique focus that enables us to not only keep our…

5 minutes with… FireText

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Director and co-founder James Huff introduces FireText. FireText Communications Ltd is a leading UK company, specialising in the provision of SMS services to thousands of businesses.…

5 minutes with… Reality Gaming Group

| 5 minutes with, Interviews, Mobile Gaming | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-Founder Tony Pearce introduces Reality Gaming Group. We develop mass market games that utilize digital collectibles (NFT’s) and blockchain technology. Reality Gaming Group had developed two…

DMEXCO @home – What To Expect

| Event, Guest blog | No Comments
DMEXCO @home motto ‘Attitude Matters‘ is absolutely on ‘Zeitgeist’ as the community and new ticket holders prepare to gather on the platform, September 23 & 24. A DMEXCO report highlighted that the majority of respondents believe that the digital industry must demonstrate a clear attitude and that companies have a…

Global Carrier Billing: The Survey So Far

| Event, Guest blog | No Comments
Chris Silberberg, Programme Manager for the upcoming Global Carrier Billing Summit, shares takeaways from their recent survey examining the state of the Carrier Billing industry in 2020. For this year’s Global Carrier Billing Summit we are bringing you our Global Carrier Billing Survey, with support from our valued partners the…

DMEXCO @home – New 5G and cloud-based services will transform our lives

| Event, Guest blog | No Comments
Ahead of DMEXCO@home on the 23rd and 24th September, Europe’s leading digital marketing and tech event, this year going all digital, Harald Behnke, Director of CX Strategy for EMEA at Oracle shares insights into the potential of 5G and how it will shape our connected futures.

Analysis of a SMS Bank Phishing Campaign in Ireland

| DCB Fraud, Guest blog | No Comments
In this guest post, Cathal McDaid, Chief Technology Officer at AdaptiveMobile Security takes a detailed look at a recent SMS phishing campaign undertaken against an Irish bank, and documents some new twists to the attack not seen before in the hope of preventing their effectiveness elsewhere.
Uncategorized

[Infographic] The Future of Mobility

Mobile workforce management solution firm Click Software have produced this smart infographic on the future of mobility, with some nice insights on mobile habits and trends. Seen or created an informative mobile infographic? Let us know.
Sam Hill
October 17, 2013
Guest blogMEF Middle East

Countdown to GSMA Mobile 360 – Middle East

Next week the Middle East mobile community will gather for Gitex Technology Week. As well as hosting MEF Connects Dubai on 22nd October, MEF is supporting the GSMA's first ever Mobile 360 Series event to be held in Dubai. Here, Chief Marketing Officer Michael O’Hara explains what delegates can expect from the event and…
Sam Hill
October 16, 2013
MEF Global ForumMeffys

Finalists and host announced for 10th Annual Meffys Celebration

MEF today revealed the shortlist for the upcoming 10th annual Meffys awards, being held in Silicon Valley as part of the inaugural MEF Global Forum 2013 conference on the 14th and 15th November. After a grueling judging marathon (Meffys entrants are shortlisted by an international panel of over 40 journalists, academics, analysts and VCs)…
Sam Hill
October 15, 2013
News Roundup

Global Mobile News Round-up – Week 7th October

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile Messaging App Line Bags 10M Users In India, Readies Bollywood Marketing Push…
Sam Hill
October 11, 2013
Uncategorized

[Infographic] Preferred mobile brands & content in emerging markets

Mobile marketing company, Upstream, has put together this interesting infographic about mobile preferences in emerging markets based on their recent Emerging Markets Mobile Attitudes Report. Don't forget, MEF Africa is currently conducting a pan-African mobile study to better understand the mobile content and commerce landscape in South Africa, Kenya, Ghana and Nigeria.…
Sam Hill
October 10, 2013
Guest blogPrivacy

Australian Government publishes guide to mobile privacy

Simon Bates is MEF’s Senior Advisor for Policy & Initiatives - here he shares his thoughts on a recently published guide to Mobile privacy from the Australian Information Commissioner. Simon and other MEF members are hosting a free privacy workshop on October 23rd at Apps World Europe in London, that will…
Sam Hill
October 9, 2013
Event

MEF Global Board Elections 2013 in Pictures

Unable to attend this year’s Global AGM? Check out the photos from the evening where four new Directors were elected by the membership on to the MEF Global Board representing DMG Media, mBlox, Pearson and TIMWE. The Global AGM is always a great opportunity for members to get an update…
Sam Hill
October 4, 2013
News Roundup

Global Mobile News Round-up – Week 30th September

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories WhatsApp Suddenly Looks Like A Huge Threat To Facebook Business Insider Facebook CEO Mark…
Sam Hill
October 4, 2013

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