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MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging, Regulation | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

| Featured Post, MEF Webinars, Mobile Advertising | No Comments
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

Mobile IoT – Are you Cybersecurity Ready?

| Featured Post, Internet of Things, MEF Webinars | No Comments
The Mobile IoT market is set for rapid growth over the coming years and providers are concentrating more on rapid widescale deployment with security often being a later consideration. This is not a tenable position as IoT applications can be mission critical and security needs to be at the forefront…

Machine learning in enterprise communications webinar: the talking points

| Featured Post, MEF Webinars, Messaging | One Comment
Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic. In his book, The Inevitable, Kevin Kelly talks vividly about…

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

| Featured Post, Interview, Messaging | One Comment
Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

| Featured Post, Fireside Chat, Messaging, Regulation | No Comments
MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

Digital Identity interview: Andrew Bud, iProov

| Featured Post, Interview, Personal Data | One Comment
MEFTV speaks to Andrew Bud, MEF Global Chair and Founder and CEO of iProov, during EEMA London 2019 about the challenges of digital identity and how the industry is going about resolving the issue of reliably establishing online identity for transactions and interactions. “We found it helpful to break the…

Interview: Michael Paxman, Adjust

| Featured Post, Interview, Mobile Advertising | No Comments
MEFTV speaks to Michael Paxman, Global Project Communications lead at Adjust who shares his views on the issue of mobile marketing fraud, and the extent to which it represents a problem for the industry, and how he sees the app ecosystem developing in the future. “Mobile fraud is rampant, in…

Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space

| Featured Post, Interview, Messaging | One Comment
Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why… At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer.…

iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability

| Featured Post, Fireside Chat, Messaging, Regulation | No Comments
MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv…

MEF webinar: payments inside RCS

| Featured Post, MEF Webinars, Messaging, Regulation | No Comments
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

The pathway to payment in RCS has started

| Featured Post, Messaging | One Comment
The multimedia evolution of the SMS messaging format (RCS) is getting much of the telecom world to review existing models and businesses for enterprise communication. Recently, the first trials of mobile payment in RCS have been launched, generating plenty of interest. The potential of friction-free transactions and interactive messaging could…

Dmexco 2019: Privacy panic and flying taxis – key takeaways from the big adtech show

| Event, Mobile Advertising, Personal Data | No Comments
The world’s digital marketers travelled to Cologne for Dmexco last week. Tim Green went too. What did they all learn? t’s always struck me as ironic that the Dmexco takes place in Germany. Dmexco gathers execs from all over the world to worship at the shrine of real-time programmatic advertising.…

Digital Identity Interview: David Pollington, GSMA

| Digital Identity | No Comments
MEFTV speaks to David Pollington, Senior Director of Technology & Product at the GSMA during EEMA’s 2019 London event, about the future of digital identity and trust on the internet. Asked about the discussions being held among industry leaders during the event, David said “Really the one thing that underpinned…

The future of Digital identity: Trends and developments

| Digital Identity, Featured Post, Opinion, Personal Data | No Comments
Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

Digital Identity interview: Andrew Bud, iProov

| Featured Post, Interview, Personal Data | One Comment
MEFTV speaks to Andrew Bud, MEF Global Chair and Founder and CEO of iProov, during EEMA London 2019 about the challenges of digital identity and how the industry is going about resolving the issue of reliably establishing online identity for transactions and interactions. “We found it helpful to break the…

Industry views: Combating mobile Ad fraud

| Industry Views, Mobile Advertising | No Comments
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click…

Industry views: GDPR one year on

| Featured Post, Industry Views, Personal Data | One Comment
This Saturday the 25th of May marks one year since the launch of the EU's General Data Protection Regulation which introduced new rules for how businesses handle consumer's personal data. We asked MEF Members from across the mobile value chain to share their thoughts on GDPR's first year; how has…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views, VAS | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Digital Identity Interview: Frank Joshi, mvine

| Digital Identity, Featured Post, Internet of Things | One Comment
MEFTV speaks to Frank Joshi, MD of Mvine Limited during EEMA London who shares his thoughts on industry efforts to solve the issue of digital identity and the even greater challenge facing the industry in resolving understanding and identifying devices connected to our networks in the internet of things –…

How the Internet of Things is transforming Smart Cities

| Featured Post, Internet of Things | No Comments
MEF Member JT Global share their unique insights into the future of Smart Cities and how the Internet of Things will pave the way for lifestyles that until recently might have been considered to be pure science fiction. The idea of the “Smart City,” is something we’ve been dreaming of…

Fireside Chat: Anurag Lal, Infinite Convergence

| Featured Post, Fireside Chat, Internet of Things, Interview, Wireless Infrastructure | No Comments
In this fireside conversation, MEF CEO Dario Betti speaks with Anurag Lal, President and CEO of Infinite Convergence, about the changing landscape of the telecommunications ecosystem and takes a close look at the evolution of connectivity now and in the future.

MWC Shangai: 8 5G Innovations from China

| Featured Post, Internet of Things, Wireless Infrastructure | No Comments
Shiv Putcha, Principal Analyst at emerging tech specialists Mandala Insights, continues his series of posts from MWC Shanghai, here sharing 8 key use case examples of 5G innovations from the show, and discusses why China is ahead of the curve when it comes to 5G deployments.

5 minutes with… Global Message Services

| 5 minutes with, Featured Post, Internet of Things | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Sarah Keller, International Business Development Director introduces Global Message Services. Global Message Services is a global messaging provider that offers managed services solutions for mobile operators…

5 minutes with – Nexah

| 5 minutes with, Featured Post, VAS | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH. NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

Global telco players gear up for 15th Asian Carriers Conference

| Event, Featured Post, Guest blog, VAS | No Comments
MEF is delighted to be supporting the 2019 Asian Carriers Conference (ACC), held from September 3 to 6, 2019 in Cebu, the Philippines. The ACC has taken a significant role in redefining and evolving the telecom landscape, especially for the carrier and wholesale business. ACC is marking its 15th year…

Exploring the future of the digital content space

| Featured Post, Guest blog, Interview, Music | No Comments
Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…

Transforming healthcare with 5G

| Featured Post, Guest blog, mhealth, Partner Event | No Comments
MEF is an official partner of the HIMSS & Health 2.0 European Conference 2019 which aims to bring together the entirety of the digital healthcare ecosystem: from hospital C-level decision makers to clinicians, nurses, payers, life science, and technology innovators. Two of the key mobile ecosystem topics at the events…

6 Great Benefits Of Proximity Marketing

| Featured Post, Guest blog | No Comments
Caroline McClelland Kumulos Marketing Manager at mobile app management specialists Kumulos explores how to execute successful proximity marketing campaigns, and offers 6 key benefits the medium offers. One of the most effective ways to gain a competitive edge when it comes to mobile marketing is now proximity marketing. Why proximity…
Guest blogMEF Middle East

Countdown to GSMA Mobile 360 – Middle East

Next week the Middle East mobile community will gather for Gitex Technology Week. As well as hosting MEF Connects Dubai on 22nd October, MEF is supporting the GSMA's first ever Mobile 360 Series event to be held in Dubai. Here, Chief Marketing Officer Michael O’Hara explains what delegates can expect from the event and…
October 16, 2013
MEF Global ForumMeffys

Finalists and host announced for 10th Annual Meffys Celebration

MEF today revealed the shortlist for the upcoming 10th annual Meffys awards, being held in Silicon Valley as part of the inaugural MEF Global Forum 2013 conference on the 14th and 15th November. After a grueling judging marathon (Meffys entrants are shortlisted by an international panel of over 40 journalists, academics, analysts and VCs)…
October 15, 2013
News Roundup

Global Mobile News Round-up – Week 7th October

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile Messaging App Line Bags 10M Users In India, Readies Bollywood Marketing Push…
October 11, 2013
Uncategorized

[Infographic] Preferred mobile brands & content in emerging markets

Mobile marketing company, Upstream, has put together this interesting infographic about mobile preferences in emerging markets based on their recent Emerging Markets Mobile Attitudes Report. Don't forget, MEF Africa is currently conducting a pan-African mobile study to better understand the mobile content and commerce landscape in South Africa, Kenya, Ghana and Nigeria.…
October 10, 2013
Guest blogPrivacy

Australian Government publishes guide to mobile privacy

Simon Bates is MEF’s Senior Advisor for Policy & Initiatives - here he shares his thoughts on a recently published guide to Mobile privacy from the Australian Information Commissioner. Simon and other MEF members are hosting a free privacy workshop on October 23rd at Apps World Europe in London, that will…
October 9, 2013
Event

MEF Global Board Elections 2013 in Pictures

Unable to attend this year’s Global AGM? Check out the photos from the evening where four new Directors were elected by the membership on to the MEF Global Board representing DMG Media, mBlox, Pearson and TIMWE. The Global AGM is always a great opportunity for members to get an update…
October 4, 2013
News Roundup

Global Mobile News Round-up – Week 30th September

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories WhatsApp Suddenly Looks Like A Huge Threat To Facebook Business Insider Facebook CEO Mark…
October 4, 2013
Guest blog

Keep up: why upload speeds are the forgotten part of the broadband equation

Later this month, MEF is hosting a panel session at Broadband World Forum 2013, the world’s largest Broadband event, revealing some of the mobile trends & insights uncovered by the 3rd annual MEF Global Consumer Survey, and featuring survey partners KPMG and On Device Research. In this week's guest post, Benny Har-Even, Senior Content…
October 2, 2013

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