MEF’s 10 Mobile Predictions 2019

| Featured Post, MEF Connects Digital, Opinion | No Comments
The new year is here, but what will be the big trends and changes for the mobile ecosystem in 2019? We convened some of MEF’s Board Directors to discuss their expert views on the top ten predictions including that MNOs will focus on 5G; regulators will copy GDPR and RCS…

MEF Connects Digital: future options for monetising mobile content

| Featured Post, MEF Connects Digital | No Comments
The app economy is worth over a trillion dollars. Much of it goes to Google and Facebook. Is there an alternative? And how can consumers in developing markets acquire the data connections to ensure they engage with mobile content too? We convened a MEF Connects Digital webinar to find out.…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

MEF Connects Digital – new thinking on telco data and mobile advertising

| Featured Post, MEF Connects Digital | No Comments
Mobile advertising is big. But it could be even bigger with the addition of more reliable data sets. Can MNOs provide them? In a MEF Connects Digital webinar, three experts shared their stories… If it’s true that the world is undergoing a data revolution, then advertising is doing it first.…

Interview: Juan Jose Ramirez, Telenor

| Featured Post, Messaging | No Comments
MEFTV speaks to Juan Jose Ramirez, Digital Solutions Architect at MEF Member and Future of Messaging Programme participant Telenor, who shares his take on the significance of Rich Communications Services for messaging and suggests steps the industry needs to take to safeguard success.

Interview: Anam – Machine Learning & Analytics are the key to fighting next-gen A2P fraud

| Featured Post, Interview, Messaging | No Comments
Firewalls have succeeded in reducing ‘basic’ A2P abuses, says specialist provider Anam. Now, the industry needs to address more sophisticated threats. The best defence? A combination of machine learning and human expertise.

Mobilesquared: operator revenues set to grow by transferring to A2P RCS

| Featured Post, MEFTV, Messaging | No Comments
Chief Data Analyst at Mobilesquared Gavin Patterson shares findings from their latest report which suggests that mobile operators' revenues will grow if they transfer from A2P SMS to A2P RCS, with every US$1 earned from SMS in 2022 equating to US$5.67 from RCS. A2P SMS messaging has already proved its…

Interview : Tata – Look to authentication and IoT for the next era of growth

| Featured Post, Interview, Messaging | No Comments
A2P messaging revenues look set to double inside four years. Where is the growth coming from? Ben Bannister, director of mobility and collaboration services at Tata Communications, offers his thoughts. Looking for a positive spin on ever-present A2P messaging fraud? It’s a symptom of the huge success of the sector.…

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…

Now I’m a Believer: The Art of Engaging Consumers

| Featured Post, Guest blog | No Comments
Maurizio Poletto, Managing Director at BeeOne / Head of Design, Erste Group Research & Development Lab, explores the considerations, challenges and opportunities for banks. Why are challenger banks creating so much hype? Nearly every bank now has a mobile app with cool functionality, so what is it that separates the…

eSIM smartphones will disrupt the mobile industry

| Featured Post, Guest blog | No Comments
Telecoms analyst and consultant Angel Dobardziev of WhiteBridge Insight discusses the inclusion of eSIMs as standard in Apple’s new phones, and why this marks a significant moment for both consumers and MNOs and how they will interact in the future. Apple’s new iPhone XS and XS Max models will have…

Transformation 2020: A New Roadmap for Carrier Business

| Featured Post, Guest blog | No Comments
Suzy Menneret, Senior Market & Strategy Expert at MEF Member Deutsche Telekom and Head of Strategy Workgroup at i3forum discusses digital transformation and the potential opportunities for MNOs to reinvent themselves effectively in a rapidly changing ecosystem. International carriers have realized that they have to change to survive. They’ve developed…

Interview: Barclays on SMiShing: ’it’s a war’

| Executive Interview, Messaging | No Comments
Barclays Bank’s Jamie Byles believes messaging fraud is a huge threat to financial services, and that cross industry action is the only way to defeat it. MEF Minute talked to him. Barclays Bank’s Jamie Byles was recently put on hold by fraudsters operating a sham call centre. They were so…

Interview: FICO, SMS and combating fraud

| Executive Interview, Featured Post | No Comments
MEF speaks to Director of Product Management at FICO Adam Barrett about why the company has joined MEF’s Trust in Enterprise Messaging programme and what they are doing to combat fraud in messaging. Until about 60 years ago, if you wanted to borrow some money, the decision came down to…

Telefónica gives the operator view of messaging fraud

| Executive Interview, Featured Post, Messaging | No Comments
SMS fraud affects MNOs more than most. Consumers generally blame them when things go wrong. This is why Telefónica is working closely with MEF on the fightback. Here, Tim Houlihan, commercial lead for A2P messaging development for Europe at Telefónica, explains more. Operators occupy an ‘interesting’ place in the market…

Cinarra Interview: it’s time for MNOs to monetise their data

| Executive Interview, Featured Post | No Comments
Advertisers are very good at understanding people’s online journeys. But offline? Not so much. Cinnara believes MNOs are sitting on location data that can fix the problem – and unlock huge revenues. MEF talked to Cinarra’s CEO Sundi Sundaresh… If data is the new oil, then mobile network operators are…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

5 minutes with… appScatter

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter. appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled…

5 Minutes with… MYPINPAD

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD. MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse…

The 10 Disruptive Digital Business Models For Health Insurers

| 10 things | No Comments
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

10 digital marketing campaign stats you probably didn’t know

| 10 things, Featured Post | No Comments
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Consumer Trust, Digital Consent | No Comments
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

| Featured Post, Insights Directory Report, Privacy | No Comments
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

Understanding attitudes towards digital identity and personal information

| Consumer Trust, Featured Post, Privacy | No Comments
Michael Becker, an expert advisor on identity & personal information management solutions, outlines the findings of a new paper from MEF and Assurant that takes a closer look at UK smartphone user’s attitudes towards their personal information and privacy in the post GDPR age. Worldwide and with a mixture of…

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

| Featured Post, Guest blog, Opinion, Privacy | No Comments
Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy. Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

Industry views – ransomware attacks and lessons to be learnt

| Featured Post, Industry Views | No Comments
Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user…

Mobilesquared: operator revenues set to grow by transferring to A2P RCS

| Featured Post, MEFTV, Messaging | No Comments
Chief Data Analyst at Mobilesquared Gavin Patterson shares findings from their latest report which suggests that mobile operators' revenues will grow if they transfer from A2P SMS to A2P RCS, with every US$1 earned from SMS in 2022 equating to US$5.67 from RCS. A2P SMS messaging has already proved its…

RCS: Views from across the ecosystem

| Featured Post, MEFTV, Messaging | No Comments
Highlighted by MEF’s Global Board as a key trend to watch in 2019, we discuss the future of Rich Communication Services with analysts, brands, networks and participants from MEF’s Future of Messaging Programme including Vodafone, XConnect, Telenor, MobileSquared, Netsize and Virgin Trains. They discuss the opportunities RCS presents for brands…

Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

| Featured Post, MEFTV, Messaging | No Comments
MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward. “SMS has been around for a very very long time and used in so many different use cases but has…

Member Interview – Neomobile

| Featured Post, MEFTV | No Comments
MEFTV speaks to Flavio Pallotti, EVP Digital Entertainment at Neomobile during MWC 2018, where he explains the company’s move to an all encompassing digital group, Digital GO. “Neomobile in the last couple of years has been moving its core business from a pure mobile content and monetisation player to a…
Infographic

[Infographic] The Future of Mobility

Mobile workforce management solution firm Click Software have produced this smart infographic on the future of mobility, with some nice insights on mobile habits and trends. Seen or created an informative mobile infographic? Let us know.
October 17, 2013
Guest blogMEF Middle East

Countdown to GSMA Mobile 360 – Middle East

Next week the Middle East mobile community will gather for Gitex Technology Week. As well as hosting MEF Connects Dubai on 22nd October, MEF is supporting the GSMA's first ever Mobile 360 Series event to be held in Dubai. Here, Chief Marketing Officer Michael O’Hara explains what delegates can expect from the event and…
October 16, 2013
News Roundup

Global Mobile News Round-up – Week 7th October

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Mobile Messaging App Line Bags 10M Users In India, Readies Bollywood Marketing Push…
October 11, 2013
Infographic

[Infographic] Preferred mobile brands & content in emerging markets

Mobile marketing company, Upstream, has put together this interesting infographic about mobile preferences in emerging markets based on their recent Emerging Markets Mobile Attitudes Report. Don't forget, MEF Africa is currently conducting a pan-African mobile study to better understand the mobile content and commerce landscape in South Africa, Kenya, Ghana and Nigeria.…
October 10, 2013
Guest blogPrivacy

Australian Government publishes guide to mobile privacy

Simon Bates is MEF’s Senior Advisor for Policy & Initiatives - here he shares his thoughts on a recently published guide to Mobile privacy from the Australian Information Commissioner. Simon and other MEF members are hosting a free privacy workshop on October 23rd at Apps World Europe in London, that will…
October 9, 2013
Event

MEF Global Board Elections 2013 in Pictures

Unable to attend this year’s Global AGM? Check out the photos from the evening where four new Directors were elected by the membership on to the MEF Global Board representing DMG Media, mBlox, Pearson and TIMWE. The Global AGM is always a great opportunity for members to get an update…
October 4, 2013
News Roundup

Global Mobile News Round-up – Week 30th September

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories WhatsApp Suddenly Looks Like A Huge Threat To Facebook Business Insider Facebook CEO Mark…
October 4, 2013

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