MEF’s 10 Mobile Predictions 2019

| Featured Post, MEF Connects Digital, Opinion | No Comments
The new year is here, but what will be the big trends and changes for the mobile ecosystem in 2019? We convened some of MEF’s Board Directors to discuss their expert views on the top ten predictions including that MNOs will focus on 5G; regulators will copy GDPR and RCS…

MEF Connects Digital: future options for monetising mobile content

| Featured Post, MEF Connects Digital | No Comments
The app economy is worth over a trillion dollars. Much of it goes to Google and Facebook. Is there an alternative? And how can consumers in developing markets acquire the data connections to ensure they engage with mobile content too? We convened a MEF Connects Digital webinar to find out.…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

MEF Connects Digital – new thinking on telco data and mobile advertising

| Featured Post, MEF Connects Digital | No Comments
Mobile advertising is big. But it could be even bigger with the addition of more reliable data sets. Can MNOs provide them? In a MEF Connects Digital webinar, three experts shared their stories… If it’s true that the world is undergoing a data revolution, then advertising is doing it first.…

Member Interview: DIMOCO Messaging

| Interview, Messaging | No Comments
MEFTV speaks to Mathias Hollerl, Managing Director of DIMOCO Messaging on their stand during MWC 2019, where he explains their view on messaging services and how the space is evolving. Asked if 2019 was to be the year for RCS he said “2019 needs to be the year… At DIMOCO…

MEF at MWC19: Messaging now and in ten years’ time

| Featured Post, Messaging | No Comments
What are the prospects for RCS and OTT apps? Will AI shape the future of enterprise messaging? And will new form factors change the way people interact with brands? A panel of experts explored how messaging is driving digital transformation at MEF’s Future of Mobile Summit supported by Realnetworks and…

Interview: Juan Jose Ramirez, Telenor

| Featured Post, Messaging | No Comments
MEFTV speaks to Juan Jose Ramirez, Digital Solutions Architect at MEF Member and Future of Messaging Programme participant Telenor, who shares his take on the significance of Rich Communications Services for messaging and suggests steps the industry needs to take to safeguard success.

Interview: Anam – Machine Learning & Analytics are the key to fighting next-gen A2P fraud

| Featured Post, Messaging | No Comments
Firewalls have succeeded in reducing ‘basic’ A2P abuses, says specialist provider Anam. Now, the industry needs to address more sophisticated threats. The best defence? A combination of machine learning and human expertise.

How Artificial Intelligence will impact the future of Cloud Communication

| Featured Post, Guest blog | No Comments
Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications. Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s…

Now I’m a Believer: The Art of Engaging Consumers

| Featured Post, Guest blog | No Comments
Maurizio Poletto, Managing Director at BeeOne / Head of Design, Erste Group Research & Development Lab, explores the considerations, challenges and opportunities for banks. Why are challenger banks creating so much hype? Nearly every bank now has a mobile app with cool functionality, so what is it that separates the…

eSIM smartphones will disrupt the mobile industry

| Featured Post, Guest blog | No Comments
Telecoms analyst and consultant Angel Dobardziev of WhiteBridge Insight discusses the inclusion of eSIMs as standard in Apple’s new phones, and why this marks a significant moment for both consumers and MNOs and how they will interact in the future. Apple’s new iPhone XS and XS Max models will have…

Transformation 2020: A New Roadmap for Carrier Business

| Featured Post, Guest blog | No Comments
Suzy Menneret, Senior Market & Strategy Expert at MEF Member Deutsche Telekom and Head of Strategy Workgroup at i3forum discusses digital transformation and the potential opportunities for MNOs to reinvent themselves effectively in a rapidly changing ecosystem. International carriers have realized that they have to change to survive. They’ve developed…

Executive Insights: Carrier Billing Global Outlook & Opportunities – Fernando Luciano, Telefônica Vivo

| Executive Insights, Featured Post, Interview | No Comments
Direct carrier billing is a convenient alternative to cards for millions of users. But for those without cards, it’s a route to healthcare, education and vital utilities. In this DCB video supported by Bango, Fernando Luciano, director of digital services and innovation at Telefônica Vivo, explains why. Most people think…

Executive Insights Series: James Lasbrey, director of carrier relations, Nexmo

| Executive Insights, Featured Post, Interview | No Comments
Everyone likes the idea of conversational commerce. But it only truly works when a customer can talk to a brand across any channel – voice, text, OTT, push. So says James Lasbrey, director of carrier relations at Nexmo. He conversed with MEF in an exclusive video interview… In 2015, a…

Executive Insights Series: Ian Germer, Orange Group

| Executive Insights, Featured Post, Interview | No Comments
Enterprise messaging is on the verge of embracing the next generation of SMS, rich communication services (RCS). Ian Germer, director of communication services at Orange Group, discusses the RCS opportunity. To get an insight into the potential of next-generation RCS, it’s good to think about parking. More specifically, the nightmare…

Executive Insights Series: Virginie Debris, VP of Global Product Management, SAP Digital Interconnect

| Executive Insights, Interview | No Comments
Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market. After over a decade…

5 minutes with….BulkSMS

| 5 minutes with, Featured Post | One Comment
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Dr. Piet Streicher, MD of BulkSMS.com. BulkSMS is a global A2P SMS messaging service provider offering innovative solutions, enabling our customers to communicate their short and…

5 minutes with… zeotap

| 5 minutes with | No Comments
In our ‘5 minutes with’ profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Florian Lichtwald, SVP of Global Telecom and Data Partnerships introduces zeotap. We unite the world’s most valuable data especially from telecom operators to enable the world’s…

5 minutes with… appScatter

| 5 minutes with, Featured Post | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marketing Director Simon Gannon introduces mobile app distribution specialist, appScatter. appScatter distributes, manages and monitors mobile apps across multiple app stores worldwide. The platform offers unrivalled…

5 Minutes with… MYPINPAD

| 5 minutes with | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week David Poole introduces mobile authentication solution specialist MYPINPAD. MYPINPAD is a technology company with a goal of delivering economic, scalable solutions to meet our clients’ diverse…

The 10 Disruptive Digital Business Models For Health Insurers

| 10 things | No Comments
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie. Advances in…

10 digital marketing campaign stats you probably didn’t know

| 10 things, Featured Post | No Comments
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical…

Key takeaways from MEF’s guide to digital consent in the personal data economy

| 10 things, Consumer Trust, Digital Consent | No Comments
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights. In 2010,…

12 stats and facts that explore drivers for building consumer trust in mobile content and services

| 10 things | No Comments
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request. The regulation is a significant step in placing…

MEF at MWC19: Digital privacy and the ‘grand awakening’

| Privacy | One Comment
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…

Data Privacy in Brazil and Latin America: the first steps towards a GDPR world

| Featured Post, MEF Connects Digital, Privacy | No Comments
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…

Getting up to speed with GDPR? How multifactor authentication can raise your compliance game

| Featured Post, Insights Directory Report, Privacy | No Comments
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…

Understanding attitudes towards digital identity and personal information

| Consumer Trust, Featured Post, Privacy | No Comments
Michael Becker, an expert advisor on identity & personal information management solutions, outlines the findings of a new paper from MEF and Assurant that takes a closer look at UK smartphone user’s attitudes towards their personal information and privacy in the post GDPR age. Worldwide and with a mixture of…

Industry views: Why does the A2P SMS industry need a Code of Conduct for fraud?

| Industry Views, Messaging | No Comments
MEF recently launched it’s new Trust in Enterprise Messaging (TEM) service backed by an industry Code of Conduct for A2P (Applications to Person) SMS in collaboration with 30+ participants of MEF’s Future of Messaging Programme, that includes MNOs, messaging companies and signalling providers. The new service is self-regulatory – its…

Industry Views: A2P SMS & the blockchain startups

| Featured Post, Industry Views | One Comment
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted. From one perspective, such services make use of…

Industry views: New mobile tech and trends

| Featured Post, Industry Views, Opinion | 2 Comments
Recent hardware releases from some of the most influential players in the mobile ecosystem have introduced the latest wave of mobile and IoT technology with some eye catching features focusing on privacy, security and new ways for consumer’s to use their phones. Google unveiled their 2nd generation of Pixel phones…

Industry views – ransomware attacks and lessons to be learnt

| Featured Post, Industry Views | No Comments
Last week’s ransomware attacks were aimed at vulnerabilities typical of big enterprises and government bodies, but the true impact was felt by consumers – cancelled trains in Germany, people forced to pay cash for petrol in China, missed hospital appointments in the UK, the list goes on, with poor user…

Mobilesquared: operator revenues set to grow by transferring to A2P RCS

| Featured Post, MEFTV, Messaging | No Comments
Chief Data Analyst at Mobilesquared Gavin Patterson shares findings from their latest report which suggests that mobile operators' revenues will grow if they transfer from A2P SMS to A2P RCS, with every US$1 earned from SMS in 2022 equating to US$5.67 from RCS. A2P SMS messaging has already proved its…

RCS: Views from across the ecosystem

| Featured Post, MEFTV, Messaging | No Comments
Highlighted by MEF’s Global Board as a key trend to watch in 2019, we discuss the future of Rich Communication Services with analysts, brands, networks and participants from MEF’s Future of Messaging Programme including Vodafone, XConnect, Telenor, MobileSquared, Netsize and Virgin Trains. They discuss the opportunities RCS presents for brands…

Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

| Featured Post, MEFTV, Messaging | No Comments
MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward. “SMS has been around for a very very long time and used in so many different use cases but has…

Member Interview – Neomobile

| Featured Post, MEFTV | No Comments
MEFTV speaks to Flavio Pallotti, EVP Digital Entertainment at Neomobile during MWC 2018, where he explains the company’s move to an all encompassing digital group, Digital GO. “Neomobile in the last couple of years has been moving its core business from a pure mobile content and monetisation player to a…
News Roundup

Global Mobile News Round-up – Week 25th November

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Premium SMS flameout opens door to improved opt-in rates Mobile Marketer With AT&T,…
November 29, 2013
Infographic

The Continued Rise of Digital Publishing [Infographic]

The onward march of mobile and tablet as an engagement channel means that publishers are radically rethinking their strategies to grow customer bases and advertising opportunities. Consider this; globally there are 502,000 tablets sold every day and 370,000 births, and there are various predictions around the exponential growth of tablet sales…
November 28, 2013
Featured PostMEF Global Forum

#MEFGF13 Round-up: Photos and highlights

The inaugural MEF Global Forum 2013 took place last week in San Francisco. Over 350 senior execs attended during the three day event which delivered a unique showcase and platform for  international mobile content & commerce. In the coming weeks we will share some of the sessions, interviews and opinion pieces…
November 22, 2013
News Roundup

Global Mobile News Round-up – Week 18th November

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories End Of An Era, As Nokia Shareholders Approve $7.2BN…
November 22, 2013
Featured PostMEF Africa

Why is Kenya so Optimistic about Mobile?

On Monday evening last week during AfricaCom in Cape Town, Africa's largest tech and telecoms conference and exhibition, MEF co-hosted the Mobile Monday Jamboree. At what is widely known as the AfricaCom networking party and with over 1000 industry representatives in attendance, MEF launched the first report of a three-country African Growth Market Study on mobile content and…
November 21, 2013
Featured PostMEF Global ForumMeffys

Meffys 2013 winners shine at MEFGF13

Day One of the first ever MEF Global Forum finished in style last night with the 10th Anniversary of the Meffys at a glitzy gala dinner at the InterContinental Hotel in San Francisco. The evening kicked off with Welcome Drinks sponsored by Kaspersky Lab and the ceremony was hosted by Emmy…
November 15, 2013
News Roundup

Global Mobile News Round-up – Week 11th November

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Snapchat Reportedly Turned Down A $3 Billion (!) Offer From Facebook Huffington Post…
November 15, 2013
MEF Global Forum

Cutting edge start-ups set to impress at MEFGF13

An ever-popular highlight at MEF events, next week at MEFGF13 we will be showcasing the hottest technology trends from early-stage start-ups from the Valley. On 14th November as part of the Innovation Day in association with Silicon Valley Bank and supported by Mooreland Partners and KPMG at NestGSV’s Redwood City…
November 8, 2013

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