How Artificial Intelligence will impact the future of Cloud Communication

By | Guest blog | No Comments

Mr. Rajdipkumar Gupta, Managing Director & Group Chief Executive Officer at Route Mobile Limited discusses the future role of artificial intelligence in the technological landscape, and in particular its influence on the evolution of cloud communications.

Thanks to sci-fi films, Artificial Intelligence (AI) is not an alien concept. Although, it’s widely misunderstood as people associate AI with devious robots, killing machines and a world that’s doomed to end with the destruction of mankind.

The reality is quite the contrary. AI is already positively impacting mankind, breaking new ground to make our world safer, more efficient and our lives fuller.

Read More

MEF Member News, December 17th

By | Member News Round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Route Mobile, a cloud-communication platform service provider and a Member of Oracle PartnerNetwork (OPN), today announced collaboration with Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, which empowers organizations to take a smarter approach to customer experience management and business transformation initiatives.

Read More

Global Mobile News round-up, December 14th

By | News | No Comments

Find out the week’s top mobile stories from around the world.

This week.. O2 ‘to seek millions’ in damages over data outage, Ad-fraud shift from desktop to mobile, IBM may work with telcos to offer blockchain solutions, US could follow China in banning iPhone and much more.

Mobile operator O2 is understood to be seeking millions in damages from supplier Ericsson after last week’s day-long data network collapse. The total bill could be up to £100m, according to The Telegraph.

Read More

Interview – Eric Brouard, Marketing Director at Netsize, Gemalto

By | MEFTV, Messaging | No Comments

MEFTV speaks to Eric Brouard, Marketing Director at Netsize, part of Gemalto, about the current state of the A2P Messaging market and why he believe RCS is the way forward.

“SMS has been around for a very very long time and used in so many different use cases but has reached its limits – it only 160 characters, black and white plain text – so although you can enrich the experience with a link and redirecting the user to a landing page, its still not a rich experience, so basically RCS has to move forward as a product and has to be provided to the end user and to brands as well for them to communicate to the end users.”

Read More

MEF Member news round-up, December 10th

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

After going public in the U.K. last year, Boku has made an acquisition to expand its carrier billing services, which let users bill to their mobile bills mobile content purchases from companies like Apple, Microsoft, Spotify and 152 other app and other content purveyors.

Read More

Global Mobile News Round-up December 7th

By | News | No Comments

Find out the week’s top mobile stories from around the world. This week.. Mobile networks aim to stamp out banking text frauds, Google is killing off messaging app Allo, concerns for shopping online without a mobile, data privacy issues may be capturing more attention in China… and much more…

Four UK mobile network operators have joined forces in the fight against text message payment scams, a key factor behind the rise of push payment fraud which costs customers of UK banks hundreds of millions of pounds per year. The SMS Phishguard initiative from EE, O2, Three and Vodafone aims to stamp out text message based phishing scams, where fraudsters are able to “spoof” numbers so bogus texts appear to be sent from a bank.

Read More

How healthy is A2P messaging? The world’s MNOs speak

By | Featured Post, Messaging | No Comments

What do the world’s operators think about A2P messaging fraud and the best way to fight it? Are they confident about the future? Are they united behind RCS? A major new report from MEF reveals all…

SIM farms and spam offer the greatest threat to A2P messaging. Nearly half of the world’s mobile operators have installed an SMS firewall. And 46 per cent admit they have no idea what impact RCS will have on their A2P revenue.

Read More

MEF at Messaging & SMS World 2018: taking the fight to the fraudsters

By | Messaging | No Comments

The world’s A2P messaging community gathered in London last week to discuss growing the market and cutting out malpractice. MEF members led the conversation. Here are the highlights.

There was a nice treat in store for any visitor to last week’s Messaging & SMS World 2018: a bird’s eye view of the Tower of London. One of the world’s most historic prisons, right there on the doorstep. Inside the conference, the talk was also of crime and punishment, but of a much more contemporary kind. Specifically, delegates were asking: what can we do about A2P messaging fraud? About spam, SIM farms and SMiShing?

Read More

The Grand Awakening

By | Consumer Trust | No Comments

MEF’s 5th annual Global Consumer Trust Study launched last week and probes the attitudes of smartphone users across ten markets (Brazil, France, Germany, India, Japan, Poland, South Africa, Spain, United Kingdom and the U.S.) to provide insights into their views on smartphones, connected devices and related services as relates to trust, privacy and personal information. Co-author of the report Michael Becker talks about the study’s findings as a grand awakening.

We’ve reached a tipping point. A grand awakening is unfolding throughout the world where people are realizing the extent to which their personal data and privacy are being compromised. This is instigating a wave of action by consumers to take action to protect their digital identity.

Read More

MEF Member news, December 3rd

By | MEF Member News round-up | No Comments

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

RealNetworks and OpenMarket a leading mobile messaging company, today announced a new initiative to identify and counter fraud in the US and UK. Preceding a global rollout, OpenMarket will start by implementing a UK pilot deployment of Kontxt™, a machine-learning platform for next-generation A2P messaging from RealNetworks.

Read More

Member Login

Sign up for our email list

Sign up to our mailing list to get updates on our programmes, events & activities.

* indicates required
Email Format

You can customise the content and frequency of communications in our email preferences centre.

See our privacy policy for further details how we manage your personal data. We never share your data with third parties and you can opt out at any time.