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Webinar: How New Fraud Prevention Registry Addresses a Costly Industry Blind-Spot

| Anti-fraud, MEF Webinars & Workshops | No Comments
In this webinar MEF’s Matt Ekram is joined by Catalin Badea, netnumber VP of Product Management and Ian Matthews, President and CEO at WMC Global, who take an in-depth look at the Fraud Prevention Registry (FPR), a new solution helping the telecom ecosystem fight costly fraud. The Fraud Prevention Registry…

MEFFYS 2025 – in pictures

| Event Roundup, MEF Webinars & Workshops | No Comments
The MEFFYS is where the industry has the opportunity to recognise, celebrate and showcase those individuals and companies that have made a significant difference in 2024. And this year was extra special, as the MEFFYS celebrated its 20th birthday! With three new award categories, a glitzy Great Gatsby themed award…

Regional Spotlight: SE Asia, Malaysia A2P SMS Regulatory Case Study

| MEF Webinars & Workshops, Mobile Evolution | No Comments
In the webinar "Regional Spotlight Southeast Asia – Malaysia A2P SMS Regulatory Case Study"  a panel of experts discuss the evolving A2P SMS regulatory framework in Malaysia and its wider impact on the mobile ecosystem across Southeast Asia. The discussion covers key regulatory challenges, the importance of industry collaboration, best…

Webinar: Network APIs: the Next Frontier in the Journey from Telco to ‘Tech-co’

| MEF Webinars & Workshops, Mobile Evolution | No Comments
Network as a Service (NaaS) APIs represent a significant shift for Mobile Network Operators (MNOs), enabling them to maximize the value of their existing network resources while creating new revenue opportunities. By adopting a more technology-driven approach, MNOs can provide enhanced services to enterprises and subscribers, ultimately leading to a…

Perspectives in Mobile: GenAI Continues to Revolutionise Interactive Advertising

| Enterprise Communications, Interviews, Podcasts | No Comments
Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail.

Perspectives in Mobile: Trend Micro’s Udo Schneider on Cybertron, the first proactive security AI

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspectives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses.

Perspectives in Mobile: How Vodafone Carrier Services is Shaping The Future of Telecommunications

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspective, Dario Betti sits down with Oscar Monteagudo, Head of Carrier Sales and Subsea Development at Vodafone Carrier Services, to explore the evolving landscape of wholesale telecommunications. From the critical role of submarine cables in powering global internet…

Perspectives in Mobile: The Revolution of Fashion and Mobile Commerce in Indonesia

| Interviews, m-commerce, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspective, Riccardo Amati discusses with Amanda Muftie, Fashion Design Assistant of Senora The Label, the innovative strategies her fashion brand employs to engage customers in Indonesia's mobile commerce market. The conversation explores the integration of WhatsApp for personalized…

Perspectives in Mobile: GenAI Continues to Revolutionise Interactive Advertising

| Enterprise Communications, Interviews, Podcasts | No Comments
Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail.

5 minutes with… Gamma

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Business Director Mike Mills introduces unified communication specialists Gamma. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no…

Perspectives in Mobile: Trend Micro’s Udo Schneider on Cybertron, the first proactive security AI

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspectives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses.

Perspectives in Mobile: How Vodafone Carrier Services is Shaping The Future of Telecommunications

| Enterprise Communications, Interviews, Podcasts | No Comments
Listen to the latest Perspectives in Mobile podcast. In this episode of Perspective, Dario Betti sits down with Oscar Monteagudo, Head of Carrier Sales and Subsea Development at Vodafone Carrier Services, to explore the evolving landscape of wholesale telecommunications. From the critical role of submarine cables in powering global internet…

MEF Global Forum 2025 – Member Resources

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

MEF Global Forum 2025

| Enterprise Communications, Mobile Content, Mobile Payments, Personal Data | No Comments
MEF Connects - On Demand Welcome back {first_name} Thanks for logging in   Log in now MEF Members can access exclusive content MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

How CPaaS Is Transforming Customer Engagement in 2025

| Personal Data, Regulation | No Comments
Filippo Percario, Director of Global Partnerships at Mitto shares an overview of how CPaaS is changing the way businesses engage with their customers in 2025 and how it may continue to evolve. Customer communication preferences have significantly evolved over the last decade. Gone are the days of only using the…

Need-to-know: 10 takeaways on PIX instant payments in Brazil

| Industry Views, MEF Global, MEF LatAm, Mobile Payments | No Comments
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s…

New whitepaper: Business SMS, SIM Farms and the Data Protection Risk

| Enterprise Communications, Industry Views, Personal Data | No Comments
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity. However, use of unauthorised routes such as SIM Farms…

New whitepaper: Combatting Fraud in Mobile Content

| DCB growth, Industry Views, Mobile Content | No Comments
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit…

Covid-19 may reduce short term IoT revenues but will it create new opportunities?

| Industry Views, Internet of Things | No Comments
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections…

Pan-African Payment and Settlement System (PAPSS), the revolution of cross-border payments in Africa

| Internet of Things, Mobile Payments | No Comments
COO of Digital Virgo, Eric Tiberghien, shares insights into the Pan-African Payment and Settlement System (PAPSS) and how it is revolutionising intra-African mobile payments. The Pan-African Payment and Settlement System (PAPSS) is revolutionizing intra-African trade by eliminating reliance on foreign currencies and reducing transaction costs.

Five Key Payment Trends to Watch in 2025

| Internet of Things, Mobile Payments | No Comments
Işık Uman, CEO of META region payment specialsts tpay Mobile, shares five key trends he expects to see in the global payments space in 2025. The mood in the payments industry looks more optimistic compared to previous years, reflecting a cautious recovery for the sector as the adoption of digital…

The Internet of Things Wholesale Revolution: From Chaos to Cooperation

| Internet of Things, Wholesale | No Comments
MEF Programme Lead for Connectivity & Wholesale Isabelle Paradis discusses the key challenges facing the wholesale IoT sector and explores meaningful solutions for unlocking its full potential. The Internet of Things Wholesale market is at an inflection point. While the potential for growth is undeniable, the lack of clarity in…

Customer Experience Trends Report 2024-2025

| Internet of Things, Mobile Advertising, Mobile Content, Mobile Payments, Personal Data | No Comments
In today's fast-changing world, it's more important than ever for businesses to keep up with the latest trends in customer experience (CX). This report, "Customer Experience Trends Report for 2024-2025," provides a detailed look at the current state of CX, predicts future trends, and offers advice for businesses to stay…

5 minutes with… Gamma

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Business Director Mike Mills introduces unified communication specialists Gamma. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no…

5 minutes with… TeleSystems

| 5 minutes with, Enterprise Communications, Interviews | No Comments
about their business, their aspirations for the future and the wider mobile industry. This week, Chief Business Development Officer Ivan Mihaljevic introduces Telesytstems. TeleSystems is a Communications Platform as a Service (CPaaS) provider, offering a proprietary end-to-end solution for business messaging. Our OMNI-channel platform enables companies to seamlessly communicate with…

5 minutes with… MediaXO

| 5 minutes with, Enterprise Communications, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Nir Weissman, Business Development Director introduces MediaXO.MediaXO specialises in the development of cutting-edge digital products with a strong focus on mobile value-added services (VAS). We are…

5 minutes with… Unibeam

| 5 minutes with, Digital Identity, Interviews | No Comments
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CMO Dana Poleg introduces authentication specialists Unibeam. At Unibeam, we’re redefining user authentication for service providers and enterprises by seamlessly authenticating customers through SIM/eSIM and mobile…

Will 2025 be the year of RCS?

| Enterprise Communications, Guest blog | No Comments
Dave Boddington, Group Product Manager at Infobip shares an overview of their session at MEF CONNECTS Omnichannel where he was joined by Upland Software’s Rew Golding to discuss where we are as an industry with RCS and whether 2025 will be the year it becomes the new standard. Some of…

The Role and Challenges of Business Messaging in Africa

| Africa, Connectivity, Guest blog | No Comments
In this guest post, Chairman and Founder of Activatel Philippe Reinbold discusses the challenges facing enterprises bringing business messaging to Africa and the journey towards an inclusive digital economy across the continent. With 54 countries and a rapidly increasing population, Africa really is fertile ground for digital communication expansion –…

Domain Domination: The Evolution and Power of Digital Identities

| Connectivity, Guest blog | No Comments
In this guest post Andrey Insarov, CEO of it.com, shares his take on the importance of choosing the right domain name, and how it can impact your business. The concept of domain names emerged in the early days of the internet as a human-friendly alternative to the complex numerical IP…

Securing the Future of RBM with Multichannel Customer Engagement

| Anti-fraud, Guest blog | No Comments
Henrietta Shone, VP of marketing at XConnect shares an overview from their session at the recent MEF CONNECTS Omnichannel event in London, where they explored the possible future of RBM and how it might impact how enterprises interact with consumers. The whole show is available to watch on demand now.…
News Roundup

Global Mobile News Digest, March 21st

We take a weekly look at mobile and tech stories from around the world. Headlines include… RCS gets end-to-end encryption boosting interoperability, NVIDIA and Telecom Industry Leaders to Develop AI-Native Wireless Networks for 6G, Google, Apple hit by EU regulatory crackdown and much more… Alternatively listen On MEF Radio. The…
Sam Hill
March 21, 2025
5 minutes withEnterprise CommunicationsInterviews

5 minutes with… Gamma

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Business Director Mike Mills introduces unified communication specialists Gamma. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no…
Sam Hill
March 18, 2025
MEF Member News round-up

MEF Member News Round-up, wc March 17th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…PT Telekomunikasi Indonesia International (Telin) and IPification have partnered to enhance digital security through network API-based authentication solutions. Their collaboration under the IPification Authentication as a Service (AaaS) agreement will focus on…
Sam Hill
March 17, 2025
News Roundup

Global Mobile News Digest, March 14th

We take a weekly look at mobile and tech stories from around the world. Headlines include… Apple Delays Key AI Features for Siri, Struggling to Keep Pace with Rivals, Meta Integrates ‘Community Notes’ for Crowdsourced Fact-Checking, Niantic Sells Pokémon GO and More to Saudi Backed Scopely for $3.5 Billion and…
Sam Hill
March 14, 2025
Event Roundup

MEF in Barcelona 2025

Last week saw another momentous Barcelona for MEF with three full days of diverse mobile content and discussion across two venues, The 19th MEFFYS awards show, multiple networking drinks and luncheons, countless exclusive roundtables and meetings, one Global Board Election and the launch of a 24/7 radio station to name…
Sam Hill
March 14, 2025
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