Skip to main content

MEF Leadership Forum Nordics 2024 – On Demand


Log in now

MEF Members access exclusive content

MEF Leadership Forum Nordics is the place to hear from – and be able to interact with – stakeholders from across Mobile in the Nordic region. Business Messaging will be the principal topic coming under the microscope and we’ll be showcasing the latest developments and use-cases from aggregators, CPaaS providers, MNOs, OTTs, technology suppliers and speaking with enterprises too.

Keynote The Recipe for Business Messaging Adoption

  • Pedro Carmo, VP Commercial Product Management EMEA & APAC – Sinch

Insights from Sinch and Beyond

The rise of Rich Mobile Messaging in Nordics

  • Gavin Patterson, Director of Data – MEF

Join this session to see the findings from MEF’s 2024 Business Messaging Survey and what it means for the uptake of RCS and WhatsApp across the Nordic markets

Solving Routing Risks: Real-World Success Stories from Carriers and CPaaS

  • Roberto Peretto, Sales Manager – Netnumber
  • Ave Tüür, Procurement Specialist – Messente
  • Anders Carlsson, A2P Business Manager – Tele2

Rich channels adoption – has RCS already lost the race?

  • Lisa Lundell, Head of Operator Sales & Parnterships Europe –  Sinch
  • David Creasy-Benjamin, Strategic Account Manager –  Vonage
  • Tõnis Kirsipuu, Head of Global Connectivity – Messente

Join Messente for a thought-provoking session exploring the current state of Rich Communication Services (RCS) adoption and whether it’s fallen behind in the race for messaging supremacy:

– What is needed for faster RCS/RBM adoption?
– What is the incentive for A2P aggregators and CPaaS providers to push for adoption?
– How does RCS/RBM compare to Whatsapp and Viber from enterprise standpoint?

Keynote: RCS and AI – key drivers of the personalized experience

  • Asa Larsson, Regional Growth Lead and Senior Partner Manager – Infobip

How RCS and AI are playing a major role in the interaction between business and their customers

Hiding in Plain Sight: The Wonder Known as Business Messaging

  • James Williams, Vice President of Business Development – XConnect
  • Mariola Knapik, Head of Carrier Operations & Messaging Business – Tele2
  • Jelena Meduric, Global Business Development Director – Infobip
  • Elisha Sudlow-Poole, Senior Research Analyst – Juniper Research
  • Nick Millward, Advisor – MEF

Those of you reading this and close to the world of Business Messaging know full well just how powerful mobile digital channels can be in delivering concrete outcomes; whether you frame it ‘conversion’ or something else they deliver like nothing else out there, literally. Think the humble SMS; done right it gets the eyeballs of 98% of their recipients on your content, the vast majority within less than 5 minutes. 5.6 billion people globally have access to it. The sad fact though is that we as an industry are failing badly with way less than 10% of the 300+ million listed businesses globally using it. Come the end of this year, only 1% of medium and large businesses will be using WhatsApp Business Messaging – and that’s the fastest growing Business Messaging channel globally. Join this panel to get to the bottom of all this and hear how all is far from lost. We can turn things around and you’ll find out how from people working at the coalface of the industry.

Market Concerns: A2P SMS Commercial models

  • Jason Lunn, Global Connectivity, CPaaS – Cisco
  • Gabriel Klefbom, Senior Account Manager – Arelion
  • Stuart McBride, Director of Product Management – Enea

This session will address the growing concerns about A2P SMS commercial models, where significant discrepancies have led to suspicions. We will discuss the potential impacts of these practices, evaluate the credibility of these suspicions, and consider regulatory and market strategies to ensure transparency and fair competition.

 Sustainability: Achievements and Milestones

  • Johan Gustafsson, EVP Communications & Sustainability – Tele2
Join Johan Gustafsson from Tele2 for an insightful session where he will highlight the company’s significant achievements in sustainability and child protection. Johan will explore key milestones and accomplishments in sustainable practices, detailing specific initiatives and projects that have made a meaningful impact. Additionally, he will showcase the recognition and awards Tele2 has received for its sustainability efforts.
The session will also emphasize Tele2’s commitment to child protection, outlining the specific actions taken to safeguard children’s rights. This comprehensive overview will provide a clear understanding of Tele2’s dedication to creating a positive, sustainable, and ethical impact on society.

How to Stimulate A2P SMS and RCS in the Nordic Market

  • Simen Skou, Global Product Manager Business Messaging Service – Telia
  • Mariola Knapik, Head of Carrier Operations & Messaging Business – Tele2
  • Guro Røed, Vice President Global Sales – LINK Mobility
  • Anders Högsell, Head of Carrier Business & Wholesale – Tre Sverige

This session will explore strategies for boosting the adoption and usage of Application-to-Person (A2P) SMS and Rich Communication Services (RCS) in the Nordic market. Mobile operators will share insights on overcoming current challenges, leveraging local market trends, and implementing innovative solutions to enhance customer engagement and business communication through these channels. Anti-fraud measures are still an important part of stimulating the usage of these services, as security is a crucial factor for earning the trust of B2B companies and end users.

Improving Operator Monetization of Messaging

  •  Thomas Therkildsen, Senior Director, Global Business Development & Services – Syniverse
  • Anders Carlsson, A2P Business Manager – Tele2 – The transition of the messaging market and user expectations
– The transition of the messaging market and user expectations
– The importance of supporting enterprises and the opportunity to drive new revenue
– Improving the Operator Service Offering
– Reaping the Benefits