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The MEF CONNECTS: 2021 series of virtual events are where the mobile & digital technology industry meets with brands enterprises and media agencies to explore how their technology helping business form stronger and more meaningful relationships with their customers and gain deeper and more meaningful insights that deliver improved customer UX, more detailed metrics and profitability.

MEF CONNECTS: Business Messaging brought together the best technology providers across the globe who will share the latest use-cases and technological developments from both mobile network operators and OTT players.


The Future of Messaging: Mavenir’s Keynote

  • Pardeep Kohli, President & CEO, Mavenir
  • Dario Betti, CEO, MEF

Market Forecast: Has Business Messaging peaked or is there Plenty of Headroom for Growth?

  • Nick Lane, Chief Insight Analyst, Mobilesquared

5G and the Impact on Messaging: What Will Operators do Next?

  • Mandy Kruger, Advisor, MEF
  • Tiago Rocha da Silva, Chief Marketing Officer, Zain
  • Kedar Gupte, General Manager – Wholesale Mobility, MTN GlobalConnect
  • Mr. Muhammad Zeeshan VP of Products & Marketing, Jazz Pakistan (VEON Group)
  • James Williams, Director of Programmes, MEF
  • Ravi Kiran Kosuri, Head – Presales, imimobile

Enhancing Customer Experience through a Rich Messaging Format: RCS Business Messaging

  • Mr Tanmay Ayare, Global Head – Marketing & Communications, Route Mobile
  • Alyque Sequeira, Vice President, Products, Route Mobile
  • Vikram Shanbag, Executive Vice President – Americas, Route Mobile

What’s The Key to Success For Achieving Great Business Results with Improved Customer Experience?

  • Tomislav Krevzelj, Senior Content Marketing Specialist, Infobip (moderator)
  • Kreso Zmak, Senior Director, Products, Infobip
  • Peter Coleman, Regional Sales Manager, North America, Infobip
  • Mohammed El-Khayat, Head of Customer Experience – Saudi Arabia | Nissan Motor Corporation
  • Igor Tasic Regional Director – Customer Engagement, BE-terna
  • Al Lalani, Co-Founder & CEO, Annex Cloud

Business Messaging Everywhere: How To Integrate In A Frictionless Way

  • James Williams, MEF (moderator)
  • Larissa Ryndik, Supply & Routing Director, Intis Telecom
  • Brian D’Arcy, Group Chief Commercial Officer, ANAM Technologies
  • Nick Millward, VP Europe, mGage
  • Ira Cohen, VP Business Development & Marketing, MMDSmart
  • Milorad Mitrovic, VP Global Sales, Mitto
  • Etienne Dupont, Senior Director of Business Messaging, Rakuten Viber

In Conversation with… Telefonica

  • Guillaume Le Mener, SVP, GM Enterprise Solutions, Mavenir
  • Angel Pacheco, A2P Messaging Business Development and Marketing Consultant, Telefonica

Cook Up a Storm with MEF’s New Mobile Messaging Recipe Cards

  • Tim Green, MEF, (moderator)
  • Steve Godman, Development Director – Future of Messaging, imimobile
  • David Creasey-Benjamin, SVP Future of Messaging, imimobile

Business Messaging Use Cases: What Will be Hot in 2021?

  • Michael Power, CEO, Engage Mobile (moderator)
  • David Attenborough, Head of Product, Commify
  • Kreso Zmak, Director, Products, Infobip
  • Matt Ramerman, President, Sinch for Marketing, Sinch
  • Alex Cambell, SVP Sales – Future of Messaging, imimobile
  • Mr. Milind Pathak, Chief Business Officer, Route Mobile


Welcome – Dario Betti, CEO, MEF

Keynote – A2P Growth Means Getting Tough and Fighting Fraud

Analyst Briefing: OMDIA on Business Messaging and the Return of Grey Routes

  • Pamela Clark-Dickson, OMDIA

Fraud: State of the Nation – the Trade Associations Review

  • Paul Eccles, MEF (moderator)
  • James Williams, MEF
  • Eric Priezkalns, Chief Executive, RAG
  • David Maxwell, Project Director, GSMA
  • Anurag Aggarwal, Director, Messaging Services, TATA Communications/i3forum

What is the Role of Trust in Business Messaging?

  • James Williams, MEF, (moderator)
  • Pat Flynn, Co-Founder & Business Development Director, Nettzer
  • David Lotfi, Founder & CEO, Evina
  • Vladimir Smal, Head of Sales Global Messaging, LANCK Telecom
  • Charles Upchurch, CEO, Global Message Services
  • Mike Round, Project Director, MEF
  • Matija Razem, VP Business Development, Infobip

How has the Pandemic Impacted The World of Business Messaging?

  • Jose Garcia, Founder, GTC, (moderator)
  • Ricardo Martins, VP Messaging, iBasis
  • Joanna Kuligowska, Head of Global Market Intelligence, HAUD
  • Yasser Waheed, Senior Manager International Carrier Operations, mGage

Two-Factor Authentification (2FA): Doing Nothing is Not an Option

  • Giovanni Benini, GTC, (moderator)
  • Tim Ward, VP Number Information Services, XConnect
  • Nick Lane, Chief Insight Analyst, Mobilesquared
  • Jason Lunn, SVP Commercial, imimobile

Messaging in Europe: The New Role of Mobile Network Operators

  • Jose Garcia, Founder, GTC
  • Fabio Bottan, Senior Messaging Specialist, Telia
  • Miguel Calvo Vervaet, Group Head of Roaming, Voice and Messaging (Acting), Ooredoo Group
  • Jerome Gasic, Head of Messaging, BICS
  • Mitch Cutmore, Business Messaging Development, Latin America, Telefonica

How are Firewalls Protecting Operator Networks From Fraud Amid Unprecedented A2P SMS Traffic?

  • Nick Lane, Chief Insight Analyst, Mobilesquared (moderator)
  • Clive Steady, Sales Director, ANAM Technologies
  • Anurag Aggarwal, Director – Messaging Services, TATA Communications
  • Shikha Gupta, Head of International Roaming & Mobile Solutions, Airtel Business

A View From The Top With Infobip

  • Dario Betti, CEO, MEF
  • Silvio Kutic, CEO, Infobip

M&A Ripple Effects: The Changing Terrain of the CPaaS and Connectivity Industry

  • Paul Ruppert, MEF (moderator)
  • Alan Masarek, Former CEO of Vonage
  • Dmitry Netis, Managing Director, Q Advisors
  • Lawrence Askowitz, Managing Director, Bank Street Group
  • Prof. Bruce Blonigen, University of Oregon


The Multimedia Messaging Markets – trends and forecasts

  • Gavin Patterson, Chief Analyst, Mobilesquared
  • Andy Jones, Consultant, Mobilesquared

Together: RCS Vendors Renew Efforts to Deliver a Truly Interconnected Experience

  • Steve Zitnik, Interop Technologies
  • Guillaume Le Mener, Mavenir
  • Glen Murray, WIT Software
  • Gavin Webster, WIT Software
  • Lokdeep Singh, Synchronoss
  • Patrick Doran, Synchronoss
  • Ciaran McGovern, Synchronoss
  • Chris Wright, Syniverse
  • Robert Gerstmann, Sinch

OPERATOR KEYNOTE Orange Group: a Pioneer of RCS and Conversational Messaging

  • Dario Betti, CEO, MEF (moderator)
  • Alex Nourouzi, Communication Services Product Marketing Director, Orange Group

mGage & Oxfam RCS Payments Campaign

  • Catherine Maguire, Senior Account Manager – mGage

RCS Verified Sender: The Importance of Zero Trust and Reputation to the Business Messaging Ecosystem?

  • Paul Eccles, Advisor, MEF (moderator)
  • Francisco Riveros Fiallo, Network Deployment & Integration Engineer, Infobip
  • Simeon Coney, Chief Strategy Officer, AdaptiveMobile Security
  • Marcos Rodriguez Gonzalez, Business Development Manager – Mobile Services, Telefónica Global Solutions
  • Chris Drake, CTO, iconectiv
  • Steve Zitnik, CTO, Interop Technologies
  • Tom van Pelt, Technical Director, GSMA

European Roundtable with Mavenir – Dario Betti, CEO, MEF and special guests

  • Mobile Network Operator (MNO) status
  • Post Pandemic Impact
  • Use cases
  • 5G industrial or consumers?
  • SMS synch rich SMS Nationwide?

How Do Enterprises Arm Themselves To Succeed With Rich Business Messaging In 2021?

  • James Williams, MEF, (moderator)
  • Cristina Constandache, Chief Revenue Officer, Rakuten Viber
  • Artem Podstreshny, CEO, Messaggio

A Case Study: What Does Rich Business Messaging Look Like In Real Life – Goal, Solution and Impact?

  • Virginie Debris, Chief Product Officer, Global Message Services

RCS Business Messaging – And How To Make Money From It

  • Tim Green, Editor, MEF (moderator)
  • Inderpal Singh Mumick, CEO, Dotgo
  • Srinivas Rao, Chief Digital Officer, MTN Nigeria
  • Alex Nourouzi, Communications Services Product Marketing Director, Orange
  • Robert Jones, Head of Messaging, BT Group
  • Alexandre Gavine, Messaging for Business & Digital identity Marketing Manager, Bouygues

How is Conversational Business Messaging Changing the Customer Engagement Landscape Across Latin America?

  • Alejandra Hernandez, Enterprise Sales Manager, Quiubas Mobile
  • Antenor Henríquez, Enterprise Sales Director, Quiubas Mobile
  • Nebojsa Kovacevic, Founder & CEO, Kiban
  • Antonio Aguilar, CEO, BD Consulting
  • Antonio Ordax, Head of Messaging & Customer Engagement, Telefónica Global Solutions
  • Prem Gurbani, Co-Founder & COO, OJO7

Event Partners