MEF supports the mobile ecosystem through various initiatives and services designed to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers.  Collaboration is key and cross-sector initiatives enable members to advance solutions, create new opportunities or overcome barriers affecting growth of the mobile ecosystem. A dedicated roadmap of analytics provides market and sector data insights to support mobile strategy development.

Our goal is to help members as the ecosystem evolves:

  • New market opportunities. How do markets transition and monetize from feature phone to Smart phones?
  • How do new sectors leverage the mobile opportunity?
  • How does the industry sustain consumer trust?

Mobile Messaging

The Global Mobile Messaging Programme is a dedicated initiative that supports all stakeholders to advance and protect the Future of Messaging. Part of MEF’s long-term commitment to advocate industry best practice and good regulation across the mobile ecosystem.

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Consumer Trust

Issues such as Privacy & Security are the greatest barriers to growth in the mobile ecosystem.

The Initiative raises awareness of this business critical issue through education, workshops and reports.

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VAS Regulation

MEF works with regulators and mobile network operators to advocate best practice in mobile content distribution.

In Latin America we manage a dedicated Code of Conduct in Brazil that regulates issues such as SMS Piracy and subscriptions.

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Mobile Money

 The Global Mobile Money Initiative looks at the expanding Mobile Money industry to understand best practice and regulatory frameworks to accelerate mass consumer adoption. A cross-stakeholder Working Group takes a regional approach that outlines different regulatory challenges in various markets.

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