Empowered consumers take action in a landmark year for personal data

[MEF]

20th November 2018, London and New York: There has been a sharp increase in the number of consumers protecting their personal data. The first six months of 2018 saw 26% of global smartphone users starting to protect their identity and personal information for the first time.

Now, no longer passive spectators in personal data, in total 76% of smartphone users are actively spending time and effort trying to secure their information. This comes in response to a landmark year, where high-profile data leaks rocked consumer trust and at the same time the EU’s General Data Protection Regulation (GDPR) came into force.

This new era in personal data management and protection has been identified in the fifth annual Global Consumer Trust Study from global trade body Mobile Ecosystem Forum, whose report launched today in association with Assurant.

Read the full press release

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