Simple, easy, digestible Recipes from MEF and imimobile – new Recipe Cards explain the fundamentals of rich messaging – May 6 @ 4PM BST

MEF’s new Recipe Cards explain the fundamentals of rich messaging. Imagine you are talking to a brand for the first time about the power of A2P messaging. You go into great detail about personalisation, two-way engagement and speed of response rates. And then you’re asked the question: “What does A2P mean?”

MEF, in partnership with imimobile, has created a simple ‘one page’ PDF that can explain a topic clearly. Just like a culinary recipe card, it walks through the required ingredients, the ‘cooking’ method and the time needed to complete.

Simple, easy, digestible Recipes from MEF and imimobile Webinar on May 6 at 16:00 GMT/UK explains the 6 recipe cards:

• Apple Business Chat

• Google Business Message

• WhatsApp

• Viber

• Google Verified SMS

• Google Verified Calling

Each card provides a simple walk-through for any brand that knows little (or nothing) about the channel and wants to get started. It answers basic questions such as:

• What does the channel do? – Information about the features available in the channel – and any restrictions it specifies.

• Where can you use it? – Number of addressable users. Live country deployments.

• Cooking method: How to set up

• Information about creating a business account, getting authorised, testing and more.

• Cooking time – A timeline to show how long it takes to launch live services

They also have a scannable QR code for each card. Readers can scan it to access a demo.