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Simple, easy, digestible Recipes from MEF and imimobile – new Recipe Cards explain the fundamentals of rich messaging
May 6, 2021 @ 16:00 - 17:00 BST


MEF’s new Recipe Cards explain the fundamentals of rich messaging. Imagine you are talking to a brand for the first time about the power of A2P messaging. You go into great detail about personalisation, two-way engagement and speed of response rates. And then you’re asked the question: “What does A2P mean?”
MEF, in partnership with imimobile, has created a simple ‘one page’ PDF that can explain a topic clearly. Just like a culinary recipe card, it walks through the required ingredients, the ‘cooking’ method and the time needed to complete.
Simple, easy, digestible Recipes from MEF and imimobile Webinar on May 6 at 16:00 GMT/UK explains the 6 recipe cards:
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Apple Business Chat
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Google Business Message
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WhatsApp
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Viber
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Google Verified SMS
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Google Verified Calling
Each card provides a simple walk-through for any brand that knows little (or nothing) about the channel and wants to get started. It answers basic questions such as:
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What does the channel do? – Information about the features available in the channel – and any restrictions it specifies.
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Where can you use it? –Â Number of addressable users. Live country deployments.
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Cooking method: How to set up
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Information about creating a business account, getting authorised, testing and more.
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Cooking time –Â A timeline to show how long it takes to launch live services
They also have a scannable QR code for each card. Readers can scan it to access a demo.
Speakers

Ramy Riad
Vice President Future Messaging
imimobile
