Asked what RCS is, many describe it as SMS 2.0. And whilst SMS might be ‘king of the Business Messaging hill’ today, RCS absolutely has the potential to be its worthy successor, king of the ‘Rich Business Messaging (RBM) hill’.

A2P SMS volumes continue to increase rapidly globally but the real future of A2P messaging – driving the majority of future growth – lies in rich messaging channels. It would be a mistake not to discuss how much of this growth will come from the likes of WhatsApp Business Messaging but after a number of false starts, RCS is finally ready to take its rightful place in the enterprise client engagement communications stack.

A key thing holding RCS’ adoption back has been the whole area of commercial models. Whilst RCS is not new – having been around practically a decade now – there has been much uncertainty and fragmentation around commercial models. But this is now changing…
So, what has changed and what’s going on now? Well, join a host of industry experts from mobile operators, aggregators and even an industry analyst thrown in there who will be looking at:

– Where RCS and RBM adoption is truly catching on
– Why it has taken such a long time to really get rolling
– What exactly is being done right, how and by whom to turn things around.

And we’ll be asking (and answering!) the question “Is RCS really worth it?” The discussion will bring a truly global perspective for what will be an enlightening 60 minutes. You’ll:
– Learn the difference between RCS and RBM
– Come to understand how ignoring the obvious and making assumptions can lead even the biggest players to have real difficulties launching RCS successfully
– Pick up on how the conversational nature of RCS opens up a lot of new applications in messaging, differing session models being key for takeoff
– Understand why RCS really matters
– See that it might be easier than you think to ace it