MEF Webinar: Mobile Games Trends 2021

18 February @ 16:00 – 17:00 GMT

The mobile games market like many digital channels thrived in the pandemic and is expected to be worth $156bn in 2021 according to Omdia with mobile making up almost 60% of the total global games revenue according to App Annie. This session will dive into some of the key trends shaping the mobile games market and identify opportunities for the broader mobile ecosystem. Senior Gaming Analyst at Omdia will share their latest forecasts and moderate an expert panel to unpick this mainstream entertainment opportunity.

• Technology and gaming trends including cloud gaming & eSports
• Advertising trends & monetization business models
• Mobile games for customer and brand engagement