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Mobile Data: Cross-screen, Location and Privacy

August 9, 2017 @ 14:30 - 17:30 UTC+0

The explosion of smartphones has opened up an entirely new, and exciting, set of data points. Understanding how, and when, to use these data points is key to successfully cracking mobile.

With this in mind, and with the new EU General Data Protection Regulation (GDPR) coming into play in 2018 It’s never been more important to consider privacy issues, and to ensure that you are being transparent with the way you are collecting, and using, data.

This seminar will cover everything from how to effectively use mobile data and building out a mobile data strategy, through to the implications that Brexit might have on data laws in the UK.

MEF’s CEO Rimma Perelmuter will be presenting the findings from the MEF Consumer Trust Survey 2017

More detail can be found here


August 9, 2017
14:30 - 17:30 UTC+0
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IAB UK Events and Training Space
14 Macklin Street
London, WC2B 5NF United Kingdom
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