In this webinar, we intend to discuss the current status, growth opportunities, best practices and the future of A2P international and domestic messaging in the Middle East region. Our expert panelists will share their insights on topics such as:

· The current status (continuous growth) of the A2P messaging market in the Middle East
· Importance of authentication of customers/applications for international and domestic enterprises/brands
· The status of other business messaging channels in the middle east like RCS, Viber Business Messaging, WhatsApp for Business and others
· Regulatory challenges and requirements for business messaging in the Middle East for both international and domestic traffic (spam controls etc)
· Utilization and importance of green channels and curbing the menace of grey (standard SMS grey channels and flash calls)
· The role of AI and automation in business messaging solutions
· Showcasing of your MNOs best practices to manage the business well