MEF is proud to be the collaboration partner of Messaging and SMS World 2017.

MEF Hosted Session Details

DAY ONE | Tuesday 28th November | 3:30pm -5:00pm 

HOW TO TRANSITION TO THE NEXT ERA OF ENTERPRISE MESSAGING

Enterprise mobile messaging is enjoying steady growth driven by new use cases, new market entrants and new technologies. It is a solid and profitable channel, hence the market needs to both maintain a strong foothold on the status quo, whilst transitioning in parallel towards the next era of enterprise messaging.

Enterprises need to understand both consumer demand and new communication trends if they are to engage their customers, whereas simultaneously improving their business practices. Mobile network operators need to swiftly adjust infrastructure to support changing demands of both consumers and enterprises for faster and more sophisticated engagement processes. And for all market players it’s essential to harness the value that can be added to A2P delivery and keep ahead on new technologies.

MEF’s Future of Messaging Programme will host two expert sessions looking at how different stakeholders are preparing for change. What are businesses demanding from enterprise messaging players? How can you stay competitive in enterprise messaging delivery – today and tomorrow? And how can you stay ahead of the game and not be disrupted?

More about Messaging & SMS World 2017

The mobile messaging industry’s only dedicated event returns to bring together not only MNOs, aggregators and wholesale carriers, but also leading messaging players & innovators in VoIP and RTC technology.

Having doubled in attendance since the inaugural event in 2014, Messaging and SMS World 2017 will explore the latest industry hot topics from a truly global perspective.

Hear from figures leading innovation in business models and messaging solutions, as well as unique perspectives from a range of case studies.

Join Messaging and SMS World 2017 for insights into opportunities in this growing sector and benefit from dedicated networking functions and features to maximise business revenue opportunities and new partnerships.