MEF’s Future of Mobile Summit @ Futurecom

For the first time, MEF is hosting its Future of Mobile Summit at Futurecom in Brazil showcasing this vast and dynamic mobile market. Opportunities for enabling digital transformation are clear, but there are many challenges ahead to establish seamless service-led ecosystems. The Future of Mobile Summit explores how different ecosystems including Enterprise Messaging, Personal Data & Advertising are preparing for and pioneering change in a series of exclusive sessions with local experts and international guest speakers.

Agenda

Agenda:

2PM – MEF LATAM Welcome
2.15PM – Content Monetization
3.15PM – Future of Messaging
4.15PM – Networking
4.45PM – Future of Identity
5.45PM – Networking & Close

Sessions

Engaging your customers with mobile content. The monetization game.

Leading content owners share their strategies on content monetization and mobile growth. How do they engage audiences throughout the entire customer journey? What are the key revenue streams to unlock? What are the keys to content success? The session will look at the latest content and monetization trends adopted in Brazil and beyond.

In partnership with

Speakers announced

Carlos Freire

Head of Digital Solutions for Latin America, Napster

Gary Greenbaum

CO-Founder, Syntonic

Guilherme Neves

Business Development Executive, SiDi (Samsung)

TBA

Fox Sports

Dario Betti

CEO, MEF – Moderator

Future of Messaging: The business communications landscape is changing the mobile messaging ecosystem as we know it. Consumers want to chat to businesses. Brands can drive better customer engagement. Platforms such as RCS and other OTT channels are creating new opportunities along with technologies such as AI enabling more use cases and consumer demand.

It’s all to play for and this session shares the strategies of different stakeholders who are pioneering the future of messaging.

In partnership with

Speakers announced

Ana Mariah Brandão de Carvalho

Marketing Manager B2B, Oi

Doug Makishima

COO, Summit Tech

Michele Bader

CEO, TWW

Rodrigo Gruner

Digital Services and Innovation Director, Vivo

Silvio Pegado

Head of Business Development, Messaging/RCS/RBM, Google

Welington Palanca

Global Connections Manager, Wavy Global

Dario Betti

CEO, MEF – Moderator

Personal Data – Identity: In an era when awareness of personal data is handled is at an all-time high, this session discusses the role Digital Identity plays as a key enabler of the mobile ecosystem. Whether it’s to help brands & enterprises enhance customer journeys, support customer acquisition with strong authentication or to help in the fight against fraud through sender or user verification, end-to-end Identity enables businesses to deliver a better and more trusted consumer experience.

Market analysts Ovum will give an overview of the digital identity landscape followed by a discussion with industry experts explores the future of digital identity and the role verification has to play across different ecosystems.

In partnership with

Speakers announced

José Kosminsky

Business Development Director Latam, Boku

Wallace Cintra

Sr. Presales Technical Consultant | Sr. Solutions Engineer, Certisign

John Haraburda

Principal Solutions Engineer Director, Iconnectiv

Jorge Leonel

Business Development Latin America, Twilio

Ari Lopes

Principal Analyst Latin America, Ovum – Moderator

Leave your details for more info

Register your interest to join us at MEF’s Future of Mobile Summit Brazil

Date

28 Oct 2019

Time

14:00 - 18:00
São Paulo - Brazil

Venue

São Paulo - Brazil
São Paulo Expo, 1,5, Rod. dos Imigrantes - Vila Água Funda, São Paulo - SP, 04329-900

Organiser

MEF

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