For the first time, MEF is hosting its Future of Mobile Summit at Futurecom in Brazil showcasing this vast and dynamic mobile market. Opportunities for enabling digital transformation are clear, but there are many challenges ahead to establish seamless service-led ecosystems. The Future of Mobile Summit explores how different ecosystems including Enterprise Messaging, Personal Data & Advertising are preparing for and pioneering change in a series of exclusive sessions with local experts and international guest speakers.
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MEF’s Future of Mobile Summit @ Futurecom
October 28, 2019 @ 14:00 - 18:00 UTC+0
Registration
Agenda
2PM – MEF LATAM Welcome
2.15PM – Content Monetization
3.15PM – Future of Messaging
4.15PM – Networking
4.45PM – Future of Identity
5.45PM – Networking & Close
Sessions
Engaging your customers with mobile content. The monetization game.
Leading content owners share their strategies on content monetization and mobile growth. How do they engage audiences throughout the entire customer journey? What are the key revenue streams to unlock? What are the keys to content success? The session will look at the latest content and monetization trends adopted in Brazil and beyond.
In partnership with
Speakers announced
Oswaldo Singulani Jr
Distribution Sales Manager, FOX Sports
Carlos Freire
Head of Digital Solutions for Latin America, Napster
Guilherme Neves
Business Development Executive, SiDi (Samsung)
Gary Greenbaum
Co-Founder, Syntonic
Daniel Schiffer
Director of Strategy Planning @ Vivo
Dario Betti
CEO, MEF – Moderator
Future of Messaging: The business communications landscape is changing the mobile messaging ecosystem as we know it. Consumers want to chat to businesses. Brands can drive better customer engagement. Platforms such as RCS and other OTT channels are creating new opportunities along with technologies such as AI enabling more use cases and consumer demand.
It’s all to play for and this session shares the strategies of different stakeholders who are pioneering the future of messaging.
In partnership with
Speakers announced
Ana Mariah Brandão de Carvalho
Marketing Manager B2B, Oi
Doug Makishima
COO, Summit Tech
Michele Bader
CEO, TWW
Rodrigo Gruner
Digital Services and Innovation Director, Vivo
Silvio Pegado
Head of Business Development, Messaging/RCS/RBM, Google
Welington Palanca
Global Connections Manager, Wavy Global
Dario Betti
CEO, MEF – Moderator
Personal Data – Identity: In an era when awareness of personal data is handled is at an all-time high, this session discusses the role Digital Identity plays as a key enabler of the mobile ecosystem. Whether it’s to help brands & enterprises enhance customer journeys, support customer acquisition with strong authentication or to help in the fight against fraud through sender or user verification, end-to-end Identity enables businesses to deliver a better and more trusted consumer experience.
Market analysts Ovum will give an overview of the digital identity landscape followed by a discussion with industry experts explores the future of digital identity and the role verification has to play across different ecosystems.
In partnership with
Speakers announced
Laurent Frainais
VP Carrier Partnerships Americas & Europe, Boku
Wallace Cintra
Sr. Presales Technical Consultant | Sr. Solutions Engineer, Certisign
John Haraburda
Principal Solutions Engineer Director, Iconnectiv
Jorge Leonel
Business Development Latin America, Twilio
Ari Lopes
Principal Analyst Latin America, Ovum – Moderator
Register your interest to join us at MEF’s Future of Mobile Summit Brazil
