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MEF Workshop @ Messaging & SMS World

June 28, 2022 @ 11:30 - 13:00 BST

Join us in our private room at Messaging & SMS World event on the 28th for the MEF workshop. We’ll cover 3 topics:

  • Business Messaging Update

As this dynamic industry keeps on changing, what key trends are now emerging? -Is the M&A wave going to reshape the entire industry? -Have we managed to get the SME market to adopt fully SMS services?


Dario Betti, CEO – MEF; Luigi Fidelio,
Chief Revenue Officer & Co-Founder – Messagenius; Ira Cohen, VP, Business Development and Marketing – MMD Smart; Joanna Kuligowska, Head of Global Market Intelligence and Managed Services – Haud

  • RCS Update: 

What is happening in the world of Rich Media Enterprise Communication? 
Is the latest European Union regulation impacting business messaging?
Are brands getting more interested in conversational commerce?
What will happen in the next 12 months?


Dario Betti, CEO – MEF; Catherine Maguire, Product Manager – BT; John Bruner, President & CEO – Aegis Mobile; Alex Nourouzi, Director for Europe – Gupshup; Nina Knežević, Global Business Development Director – Infobip

  • Solutions for Identity in Messaging are emerging- how will the industry change?

Sender identity is the root of much of the concern around fraud and customer experience, however changing an established technical framework has proven difficult. 

Regulatory pressure and new solutions are now driving novel approaches to limit fraud including smishing and Spam/unsolicited communications. 

Multiple solutions are considered for messaging: from STIR to Registries: Technology and solutions are now emerging to challenge – do these solutions work? Will they support an improved customer experience? Will they impact the industry negatively?


Dario Betti, CEO – MEF; Jason Lunn, Global Connectivity, CPaaS, Cisco; Amelia Newsom-Davis, Director Payment, Messaging and Identity Payments and Financial Services Divison – Orange; Eli Katz, Founder & CEO – XConnect; Chris Drake, SVP Corporate and Business Development – iconectiv; Simeon Coney, Chief Strategy Officer – AdaptiveMobile Security


Hilton London Bankside
2-8 Great Suffolk St, London SE1 0UG, United Kingdom
London, London SE1 0UG United Kingdom
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