The Mobile Ecosystem Forum’s industry programme Future of Messaging is now in its 5th year. Their annual workshop at Messaging & SMS World looks at the key industry challenges and trends shaping the business messaging ecosystem’s future.
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MEF Workshop @ Messaging & SMS World 2019
December 3, 2019 @ 15:30 - 17:00 GMT
A2P Messaging Fraud (3.30PM – 4.30PM)
MEF shares the findings of its latest A2P messaging fraud survey and an expert panel discusses the market challenges and fraud management & prevention solutions from three perspectives: people, product and process. The session also includes a case study on how industry collaboration is crucial for mitigating consumer fraud.
Founder & Chief Industry Analyst
iTouch Messaging Services
Chief Development Officer
Senior Product Expert
Director of Client Services
Case Study: An industry trial to mitigate smishing & spoofing in the UK
Strategic Account Director
Future trends in enterprise messaging (4.30PM – 5.00PM)
What will shape the future of A2P & P2A messaging in 2020? How will major technology shifts including AI and IoT impact enterprise messaging? What will be the winning business models and strategies for business communications?