It’s around 20 years since ringtones and wallpapers unleashed a vibrant new industry: mobile content.

So much has changed since then. App stores, 4G, retina screens and freemium have moulded the value added services (VAS) market in unexpected ways. But the fundamentals remain the same.

People still want to buy and consume content purpose-built for the phone.

So, where are the opportunities as we move into a new decade?

In this MEF webinar, we quiz industry insiders on questions such as:

• Which new consumer habits are shaping the growth of the market?
• How are brands and operators using direct carrier billing to create new products and services?
• Premium, freemium or free? Which is best?
• Does regulation offer new possibilities to content providers?
• What are the regional trends impacting VAS?
• What trends are shaping the major three sectors: games, videos and ePublishing
• Is there still a market for personalisation and self-expression? Gifs? Memes? Stickers?