Register now to attend the exclusive briefing on the findings of MEF’s forthcoming 6th Annual Consumer Trust Study which will be released next week. MEF’s annual 10-market study is the industry barometer when it comes to consumer attitudes and behaviours towards using and protecting personal data via mobile.

 

In this exclusive briefing, report analyst Barbara Langer will share the key findings of this year’s study which identifies a downward trend in users’ trust in organisations as consumers are increasingly aware that personal data is the price of participation in digital life.

 

Levels of privacy and data exchange concerns among users suggest the current ‘data for access’ business models may not be sustainable. In these times of global crisis, the spotlight continues to shine on data privacy in the mobile ecosystem.

 

Join MEF’s CEO Dario Betti and Michael Becker, Strategic Advisor, Assurant to explore the need for genuine user empowerment over their personal data and to debate whether the industry is sacrificing long-term trust.