MEF @ Telemedia 8.1 – Balancing Retaining Revenue & Reducing Content Fraud
26th November @ 10.30AM – 11.30AM GMT
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MEF @ Telemedia 8.1 – Balancing Retaining Revenue & Reducing Content Fraud
November 26, 2020 @ 10:30 - 11:30
Fraud has been an unfortunate by-product of the mobile content space for 20 years. How have both the fraudsters and the solutions evolved to keep up with industry changes? Members of the MEF’s DCB Fraud Working Group discuss best practices and what needs to change in the mobile content industry to defend itself from attack.
Join US LIVE on 26th November at 10:30 GMT
The panel will discuss
- Key advertising and DCB fraud types impacting the ecosystem
- How effective is PIN entry? Does it deter legitimate business?
- Anti-fraud prevention use cases
- The role of self-regulation
- What role should regulators play?
Panellists
- Roland Kneisler, Head of Product , Overwatch Fraud Protection, Vene International / ME Digital
- Geoffrey Cleaves, Head of Secure-D, Upstream
- Brian Pettit, CTO, MCP Insight
- Teni Stuffman, Co-Founder & Executive Director, Vas2Nets
- James MacFarlane, CEO, PM Connect
Chair: Tim Green, Features Editor, MEF
