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MEF @ MWC 2017

February 27, 2017 @ 16:30 - February 28, 2017 @ 17:00 UTC+0

Essential briefings for your Mobile World Congress 2017 Diary

MEF is hosting a series of leadership and expert sessions during MWC 2017 in Barcelona.  The 60-minute sessions are member and invite-only showcasing the work of MEF’s Programmes and Chapters across Consumer Trust, Mobile Messaging and Value Added Services.  Agenda and registration details below.  Space is limited so reserve your place now!

Monday 27th February – University of Barcelona

6.30PM: Leadership Session: Building Trust in a Digital Landscape – what’s the future of commerce?

This session, supported by AMEX, looks at the drivers & shifts required when it comes to building trust with consumers and how privacy, security & identity are the enablers of the digital landscape. The discussion will feature leaders from different sectors and focus on the innovation, models and transformation required to harness data-driven and consumer-centric opportunities.

For speakers and to register your interest for the session HERE

8.00PM – 11.00PM: MEF Connects MWC in Association with American Express

The 15th annual MEF Connects MWC 2017 in association with American Express takes place in the grand entrance hall of the University of Barcelona. Supported by Syntonic, CLX Communications, Universal Music Group, Basebone and RealNetworks.

Tuesday 28th February – Meeting Room CC8.19-CC8.20 Hall 8.1, Fira

MEF is hosting a series of sessions for members and guests to showcase the work of MEF’s Programmes and Chapters.

11:00AM-12:00PM: Trust in a data-driven economy: Unlocking value for businesses and consumers

Data is the fuel driving the digital economy enabling greater personalisation, creating new services and empowering new business models.

Key to this is building consumer trust. New data protection rules mean consumers must be presented with greater choice and control over the way their data is collected and used. Consumers must have total confidence that their personal information will be used to their benefit, and never cause them harm.

Join MEF at Mobile World Congress to learn more about the data opportunity, and what must be done to build greater trust in a new generation of mobile services.


  • How can telcos, developers and enterprises benefit from involving consumers more when it comes to their personal information?
  • How do emerging technologies like AI and IOT impact consumer trust in the mobile platform?
  • Banking-on-the-go is already part of daily life for millions around the world, but what more must be done to build trust?
  • Cloud-based cognitive AI is a potential game-changer in the fight against disease, but what it the impact on patient privacy?
  • What use cases will enable the personal data economy?

Register your interest for the session HERE

2:00PM – 3:00PM: New business models for monetizing mobile access in emerging and developed markets

In association with Syntonic, this session examines new business models for accessing content. A representative stakeholder panel of global mobile operators share insights on access models, such as sponsored data, data rewards, and content subscriptions that enable access to be provided for free, helping the mobile ecosystem acquire, engage, and retain users while monetizing content services.

The discussion will look at use cases from both emerging and developed markets to understand how data access models are addressing consumer demand for anytime content access free of data charges.

For speakers and to register your interest in the session HERE

rn-word-mark-black3.30PM – 5.00PM: Growth drivers for Enterprise Mobile Messaging

Supported by RealNetworks this session looks at the platforms, tech & use cases driving the future of communications between businesses and their customers

The Enterprise Messaging market is expected to grow by 36% from US$ 17.2B 2016 to US$ 58.7B in 2020; from 1.6T Enterprise Messages in 2016 to 3.4T in 2020 (Mobile Squared). New A2P use cases are driving this exponential growth – including payments, authentication and customer care with sectors such as finance, retail and utilities using mobile to build trusted relationships or improve efficiencies and user experience.

This session is part of MEF’s Future of Messaging Programme and looks at the tech & messaging platforms that are transforming the enterprise mobile messaging landscape including AI, Chatbots & RCS as well as discusses specific uses cases and their impact.

For speakers and register your interest for the session HERE

5:00PM-6:00PM – MEF Africa Steering Committee Meeting

The MEF Africa Steering Committee will meet for a live strategy session to discuss key proposed focus areas for the region for the coming year:

  • NigeriaCom & AfricaCom
  • MEF Messaging Programme
  • MEF Africa Digital Strategy

The MEF Africa Steering Committee is comprised of 40 companies headquartered both in Africa and further afield who support, shape and drive MEF’s activities in the region including business development, market insights with our successful eBulletin series, market facilitation through our first ever Market Guide to Nigeria, regulatory advice and guidance and consumer and industry data with our Country Reports. Please contact Miranda if you would like to attend or are interested in learning more about MEF Africa.

In association with

Supported by


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February 27, 2017 @ 16:30 UTC+0
February 28, 2017 @ 17:00 UTC+0
Event Category:


Mobile Ecosystem Forum (MEF)
+44 (0)20 8819 0554
View Organiser Website


Multiple Venues
Barcelona, Spain + Google Map